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Marketing and Sales

293 results found

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How to Conduct Fundamental Market Research
Warner Bill
4/1/2007
Article Resource
Summary:

Completely understanding your market allows you to confidently approach any customer, potential partner, or investor. This entrepreneur and angel investor outlines a five-step process for knowing breadth and depth of the market landscape.

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Questions to Answer When Analyzing Competition
Warner Bill
4/1/2007
Article Resource
Summary:

Your basic business strategy and product plan needs to be rooted in an understanding of what it takes beat the competition. To do so, this author says you must have a realistic understanding of what you are up against, and he lays out a method to do smart market research.

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Creative Research to Test Assumptions
Leibel Kevin
4/1/2007
Article Resource
Summary:

This entrepreneur attributes his success to a philosophy built on persistence, creativity, and a penchant for asking, "Why not?" His path as an entrepreneur is rooted in creative, out-of-the-box market research capabilities.

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Market Research Informs a Business Idea
Smith Sally E
4/1/2007
Article Resource
Summary:

This entrepreneur and former banking executive shows how she used market research to discover the opportunity for an unexpected new venture. She researched ways around obstacles, identified solutions, and stayed creative--until one day, she found herself at the helm of a very successful business.

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Methods for Conducting Early Market Research
Markham Stephen K
4/1/2007
Article Resource
Summary:

By understanding customers' needs, a product can be developed to meet these needs. This author outlines three quick and inexpensive methods to help: Be Your Own Customer, Critically Observe the Customer, and Listen to the Voice of the Customer.

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The Marketing Map
3/20/2007
File Resource
Summary:

This tool and sample provides a systematic way to expand a marketing strategy into specific tactics and activities for implementation.

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Creating a Brand
FastTrac
3/20/2007
Article Resource
Summary:

Every business has an image, whether it is created intentionally or not. This article discusses ways to establish a brand to promote your business image.

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Creating a Brand: Components
FastTrac
3/20/2007
Article Resource
Summary:

Businesses should strive to project their image in all components of their marketing strategy, including advertisements, printed media, customer services, location, and more.

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Five Reasons Why You Should Blog for Your Business
3/9/2007
Summary:

Are you the voice of your business? A blog can be your chance to interact on a regular and direct basis with your customers. Plus, it can drive more business in your direction.

Go To Source (blog.inc.com)
A Virtual Route to a High-Quality Brand
Williams John
3/1/2007
Article Resource
Summary:

The foundation of your company's brand is its logo. John Williams, creator of the original "do-it-yourself" logo Web site, explains how to create online a quality logo that can help build your brand quickly and inexpensively.

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