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Marketing and Sales

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Five Reasons Why You Should Blog for Your Business

Are you the voice of your business? A blog can be your chance to interact on a regular and direct basis with your customers. Plus, it can drive more business in your direction.

Go To Source (blog.inc.com)
Finding Your Leg Up With a Niche Product
Blakely Sara
Article Resource

Attention-grabbing tactics for niche products include providing snappy names and packaging, placing cold calls, and befriending the media in an effort to win PR, says the founder of a specialty women's hosiery company.

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Find a Local Office

Allows export minded entrepreneurs to find local CS office for consultation and market research

Go To Source (www.buyusa.gov)
Features and Benefits Worksheet
File Resource

This tool will help entrepreneurs describe their products or services in terms of their features and benefits.

External Sales Methods
Article Resource

This article reviews the advantages and disadvantages of an external sales method and helps entrepreneurs evaluate the most common types of external sales methods--licensing, existing distribution channels, and sales or manufacturer's representatives.

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Export Basics - China

China Business Information Center including News, Events, Trade Leads and Success Stories

Go To Source (www.export.gov)
Expecting investments? Keep these tips in mind
Blog Resource
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Expanding Internationally: Grow As You Go
Curle Robin Lea
Article Resource

Foreign markets enable entrepreneurs to increase revenue and expand markets, according to the author, who took her software company into Europe after only three years.

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Ethics Abroad: Business Fundamentals, Value Judgments
Rhodes Richard
Article Resource

Doing business ethically in third world countries involves providing instruction about U.S. business standards in cultures whose business fundamentals are vastly different, writes the author. Another imperative concerns the wisdom of respecting cultural differences without crossing the line to engage in practices considered inappropriate or immoral in the West.

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Entrepreneurs, Manage Your Global Growth
Herwick Rebecca
Article Resource

Global growth is essential for entrepreneurial companies but must be managed to overcome challenges such as language barriers and tax-related paperwork, says the founder of a Harley-Davidson licensee.

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