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Marketing and Sales

293 results found

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Five Reasons Why You Should Blog for Your Business
3/9/2007
Summary:

Are you the voice of your business? A blog can be your chance to interact on a regular and direct basis with your customers. Plus, it can drive more business in your direction.

Go To Source (blog.inc.com)
Finding Your Leg Up With a Niche Product
Blakely Sara
4/8/2004
Article Resource
Summary:

Attention-grabbing tactics for niche products include providing snappy names and packaging, placing cold calls, and befriending the media in an effort to win PR, says the founder of a specialty women's hosiery company.

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Find a Local Office
7/22/2010
Summary:

Allows export minded entrepreneurs to find local CS office for consultation and market research

Go To Source (www.buyusa.gov)
Features and Benefits Worksheet
1/22/2007
File Resource
Summary:

This tool will help entrepreneurs describe their products or services in terms of their features and benefits.

Download
External Sales Methods
FastTrac
2/2/2007
Article Resource
Summary:

This article reviews the advantages and disadvantages of an external sales method and helps entrepreneurs evaluate the most common types of external sales methods--licensing, existing distribution channels, and sales or manufacturer's representatives.

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Export Basics - China
7/22/2010
Summary:

China Business Information Center including News, Events, Trade Leads and Success Stories

Go To Source (www.export.gov)
Expecting investments? Keep these tips in mind
8/7/2013
Blog Resource
Summary: Read More
Expanding Internationally: Grow As You Go
Curle Robin Lea
5/1/1998
Article Resource
Summary:

Foreign markets enable entrepreneurs to increase revenue and expand markets, according to the author, who took her software company into Europe after only three years.

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Ethics Abroad: Business Fundamentals, Value Judgments
Rhodes Richard
12/16/2002
Article Resource
Summary:

Doing business ethically in third world countries involves providing instruction about U.S. business standards in cultures whose business fundamentals are vastly different, writes the author. Another imperative concerns the wisdom of respecting cultural differences without crossing the line to engage in practices considered inappropriate or immoral in the West.

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Entrepreneurs, Manage Your Global Growth
Herwick Rebecca
5/8/2004
Article Resource
Summary:

Global growth is essential for entrepreneurial companies but must be managed to overcome challenges such as language barriers and tax-related paperwork, says the founder of a Harley-Davidson licensee.

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