to page content
to site navigation
The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Developing niche markets can be a successful marketing technique as it can save resources, time, and money.
This tool will help entrepreneurs review potential marketing objectives and select appropriate objectives to focus on immediately.
Developing effective marketing strategies can be the difference in the success of roughly equal products and services.
The impact of social media is increasingly becoming a part of entrepreneurial strategies for growth. The "Word of Mouth Marketing Association" cautions that disclosure of the firm's relationship with its bloggers should be transparent so that an opinion expressed might be judged more appropriately. Marketers are encouraged to demonstrate honesty of relationship, opinion and identity, as well as to take responsibility for the acts of recruited agents or volunteers.
This article reviews the advantages and disadvantages of an external sales method and helps entrepreneurs evaluate the most common types of external sales methods--licensing, existing distribution channels, and sales or manufacturer's representatives.
This tool will help entrepreneurs review their primary marketing strategies, selecting those that will be a high priority throughout the next two to six months.
"Citizen Marketing" is a form of influence that capitalizes on the persuasive power of consumer relationships in cyberspace. Entrepreneurs using web-based technology to promote their firms increasingly are looking to their customers to promote their brands via four categories for user-created sites: filters, fanatics, facilitators, and firecrackers.
Transforming customers from passive buyers to active participants will likely require a shift in marketing strategy for most entrepreneurs. Yet building a community of passionate consumers can be an effective way to create long-term growth and competitive advantage.
This article reviews the advantages and disadvantages of an internal sales method and helps entrepreneurs evaluate the most common types of internal sales methods--solo approach, direct sales force, and internet.
Ray Lane, General Partner at Kleiner Perkins Caufield &amp; Byers and Ron Bloom, CEO of PodShow, describe their relationship in building an online media entertainment company focused on meeting the fast-changing demands of today's web users.
Want to get connected? Sign up to receive regular news, polls and updates from The Kauffman Foundation.