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Creating a business model that works
Emerson Dan
8/8/2012
Blog Resource
Summary:

Creating a successful business model is just a first step. The real work begins when the business model is tested and adapted for the real world. Read more for tips.

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PR in Service to Building the Company
Ejabat Mory
1/4/2007
Article Resource
Summary:

If you're building a company for growth, don't ignore public relations but don't overdo it. The author says PR is much more than press releases-it's also about building relationships with investors, industry experts, and reporters to educate them about your product and industry.

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The New Frontier in Gaming
Earl Nick
11/8/2006
Audio Resource
Summary:

Nick Earl, Vice President and General Manager of Electronic Arts shares his thoughts on the future of the gaming market. He discusses the changing global market space, the latest generation of consoles, mobile game distribution, user generated content, social networks and EA's strategy in the online gaming space.

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Unleash the Power of the National Media
Dye Dan
8/1/1998
Article Resource
Summary:

Three dogs, two guys, and one 59-cent biscuit cutter add up to powerful national public relations: A high-brow bakery for dogs becomes the toast of prestigious publications and broadcast outlets (The Wall Street Journal, the cover of Forbes, People magazine and The Oprah Winfrey Show). In this engaging article, its co-founder serves up tips that are as tough as the business is winsome for your doing the same. Among the suggestions: massage that rookie from the local weekly.

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Entrepreneurial Thought Leader Speaker Series
Doerr John
2/2/2005
VideoSeries Resource
Summary:

John Doerr joined Intel in 1974 just as they invented the famous "8080" 8 bit microprocessor. At Intel, he held various engineering, marketing and management assignments, and was one of their top-ranked sales executives. In 1980, he joined Kleiner Perkins Caufield & Byers and sponsored a series of investments including Compaq, Cypress, Intuit, Macromedia, Netscape, Lotus, Millennium Pharmaceuticals, S3, Sun Microsystems, Amazon.com, and Symantec. John was the founding CEO of Silicon Compilers and currently serves on the Board of Directors of Google, Intuit, Amazon.com, Homestore.com, and Sun Microsystems. His privately held company board seats include Good Technology, and Segway. He holds patents for computer memory devices he invented as a design engineer at Monsanto. Recent interests include education, the Internet and biotechnology genomics. John was born one of five children and raised in St. Louis, Missouri. He holds a BS and MS in Electrical Engineering from Rice University and an MBA from the Harvard Graduate School of Business Administration.

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Entrepreneurial Thought Leader Speaker Series
Diamandis Peter
4/23/2008
VideoSeries Resource
Summary:

Dr. Diamandis is the Chairman and CEO of the X PRIZE Foundation, which awarded the $10,000,000 Ansari X PRIZE for private spaceflight. Diamandis is focused on building the X PRIZE Foundation into a world-class prize institute. The X PRIZE is now developing X PRIZEs in Genomics, Automotive, Education, Medicine, Energy, and Social fields. He is also an international leader in the commercial space arena, having founded and run many of the sector's leading entrepreneurial companies. Diamandis serves as the CEO of Zero Gravity Corporation, a commercial space company developing private, FAA-certified parabolic flights utilizing Boeing 727-200 aircraft. In addition, he is the chairman and co-founder of the Rocket Racing League. Diamandis is a co-founder and director of Space Adventures, the company that brokered the launches of four private citizens to the International Space Station. In 1987, Diamandis co-founded the International Space University (ISU), where he served as the University's first managing director. Today he is a trustee of the $30M ISU, based in Strasbourg, France. Prior to ISU, Diamandis was chairman of Students for the Exploration and Development of Space (SEDS), an organization he founded while earning his undergraduate degree in molecular genetics and graduate degree in aerospace engineering at MIT in 1980. SEDS is the world's largest student pro-space organization. After MIT he attended Harvard Medical School, where he received his M.D. In 2005 he has was also awarded an honorary Doctorate from the International Space University. Diamandis is the winner of the 2007 Arthur C. Clarke Award for Innovation, the 2006 (inaugural) Heinlein Award, the 2006 Lindbergh Award, the 2006 Wired RAVE Award, the 2006 Neil Armstrong Award for Aerospace Achievement and Leadership, the Konstantine Tsiolkovsky Award, twice the winner of the Aviation & Space Technology Laurel, and the 2003 Worl

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Eleven Pitfalls to Avoid in Going Global
Delaney Laurel
10/1/2005
Article Resource
Summary:

Going global takes guts, the author asserts. You have to confront the unknown and make it look easy when it's not.

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Entrepreneurial Thought Leader Lectures
Decker Sue
5/7/2008
VideoSeries Resource
Summary:

As the president of Yahoo! Inc., Susan L. Decker is a key participant in determining Yahoo!'s business strategy and vision. She is responsible for all of the global business operations of Yahoo!, including sales, product marketing, and distribution across the three major customer groups of audience, advertisers, and publishers. Prior to that, from December 2006 - June 2007, she served as the head of one of Yahoo!'s two major business units, the Advertiser and Publisher Group (APG). In that role, she was instrumental in developing the company's recent reorganization plan and strategy to transform how advertisers connect with their target customers online. Preceding her work with APG, Decker was Executive Vice President and Chief Financial Officer for seven years, managing all aspects of the company's financial and administrative direction within key functional areas, including finance, facilities, investor relations (and human resources and legal through December 2006). Decker served on the board of directors of Pixar Animation Studios from June 2004 to May 2006 until its sale to Disney, and currently serves on the board of directors for Berkshire Hathaway, Intel Corporation, and Costco Wholesale. She holds a Bachelor of Science degree from Tufts University, with a double major in computer science and economics, and an MBA from Harvard Business School.

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Entrepreneurial Thought Leaders Lecture
Benninger Christine Dearing Michael
2/6/2008
VideoSeries Resource
Summary:

Christine has been President of Humane Society Silicon Valley for the past 13 years. During her tenure, Christine has led a progressive spay/neuter program that has dramatically reduced the number of incoming animals to the shelter from 45,000 in 1993 to approximately 9,000 in 2006. Under her leadership, the shelter instituted a spay/neuter at adoption policy, pediatric spay/neuter, an affordable spay/neuter vaccination clinic, and encouraged local municipalities to offer discounted spay/neuter voucher programs. Christine has also instituted policies that have substantially increased the number of animals adopted. Today, 99 percent of the animals available for adoption find new homes; ten years ago, less than 15 percent found new homes. Under Christine's management, the Humane Society's volunteer base increased from 50 to more than 700, and the shelter's donor base increased from 300 to 30,000 donors. In addition to her passion for animals, Christine has a strong business background, having spent four years as an auditor with Arthur Andersen & Co. and 15 years with Hewlett Packard Corporation. At HP, Christine held several managerial positions both domestically and in Europe. Christine is a Certified Public Accountant and holds an M.B.A. degree from Stanford University. She serves as a board member of the State Humane Association of California and is a volunteer consultant to various nonprofit boards. In 1989, Business Month magazine named Christine to its list of "100 Women to Watch in Corporate America." Christine owns four dogs, all of which were adopted from Humane Society Silicon Valley.

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A Guide to Using Google Analytics
DeSoto Alden
9/1/2006
Article Resource
Summary:

Google Analytics is a free service that shows you how visitors found your Web site and how they interact with it. This information is useful especially for online marketers who want to focus their limited marketing resources and get the most value from their online advertising.

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