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Marketing and Sales

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Using the Internet for Market Research
Richter Sam
4/1/2007
Article Resource
Summary:

Much of the good business information is hidden in "the invisible Web," the 80 percent of the Internet not accessible to popular search engines. Good news: there are free and low-cost ways to access business information online. This article includes valuable Web sites to visit when you need information for your business or strategic planning.

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Get In the Ring: The Sweet (Startup) Science
Jonathan Robinson
8/30/2013
Blog Resource
Summary:

We're looking for a champion. A courageous entrepreneur with shoulders broad enough to bear the hopes and dreams of the entire country across the Atlantic to represent America at a global contest of pitching pugilism.

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What MySpace Means for Marketers
Rodgers Zachary
9/1/2006
Article Resource
Summary:

Entrepreneurs should understand the online marketing opportunities available on popular social networking sites like MySpace. Current marketers on MySpace include music and book publishers, auto companies, consumer products manufacturers, and even issue advocacy groups.

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Founders School: 'Just in Time' Lessons for Entrepreneurs
Thom Ruhe
10/4/2013
Blog Resource
Summary:

You don't need to spend countless hours in a classroom, or have an MBA to become a successful entrepreneur. Entrepreneurs often don't have the time or patience to sit through a semester long class or six-week course in order to retrieve the answer to a question they have now--today. They need help quickly and efficiently. And this is where our idea for Founders School started.

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Building An Online Brand For Your Startup
Amanda Schnieders
9/12/2013
Blog Resource
Summary:

Strategic words are out. Personal search is in. This week, the Kauffman Foundation held a seminar on "Online Branding for Startups" with help from Mark Traphagen of Virante, a SEO marketing firm out of Durham, N.C. I learned a number of things in the hours we discussed branding with entrepreneurs and Kauffman associates, but here are my top four takeaways.

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Medical mobile apps to play larger role in patients' health -- if doctors let them
Seper Chris
12/5/2011
Blog Resource
Summary:

Medical mobile apps will be placing patients in closer touch with their own health data, if doctors are willing to give up that control. That was one of the takeaways from a speaker at the mHealth Summit going on in Washington, D.C.

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Strategies for Carving Your Niche in a Specialty Business
Seyfert Valorie
4/15/2004
Article Resource
Summary:

Carving a niche in a specialty business entails listening to customers for specific needs and becoming known in the industry as an expert or insider, says the cofounder of a broker-dealer that serves credit unions.

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Entrepreneurial Marketing Person to Person
Sheets Mary Ellen
1/15/2005
Article Resource
Summary:

Giving back to the community-and engaging one-on-one with charitable operatives, the press, and other local constituencies-enables small businesses to increase exposure at little cost, says the founder of a national moving franchiser.

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Doing Business in the Global Village: Legal and Strategic Aspects
Sherman Andrew J
9/25/2000
Article Resource
Summary:

Small and growing companies are discovering lucrative new markets abroad. Developing countries are importing products, tech know-how and system support and offering franchising, licensing and distribution opportunities. If your company is expanding abroad, you need to know what you're getting into.

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Understanding Legal and Structural Issues In Establishing Sales and Distribution Channels
Sherman Andrew J
1/1/2004
Article Resource
Summary:

Distributors, sales representatives, and cooperatives are all different venues for enabling entrepreneurial companies to sell their products and services. Understand the similarities and differences, and chose the alternative that is right for your business.

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