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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
This article discusses one of the most effective market strategies for any company, creating a company brand.
San Francisco-based VC, Pascal Levensohn, discusses his use of blogging to establish a connection with entrepreneurs starting new businesses by sharing more than just best practices for venture backed companies. The spiritual and philosophical nature of his blog has created an affinity with his audience and a substantial impact on his business.
This article reviews traditional marketing activities as well as marketing on the Internet.
This tool will help entrepreneurs describe their products or services in terms of their features and benefits.
This tool will help entrepreneurs consider and identify the marketing activities that should be incorporated into the their marketing plan.
This helpful chart identifies the advantages and disadvantages of the primary forms of media marketing--newspapers, magazines, television, infomercials, radio, and Internet.
For entrepreneurial ventures to compete with larger competitors, creative publicity and inventive viral marketing campaigns are among some tactics that can be used. Building a brand requires a compelling story and solid leadership.
This article provides ideas on how to track the effectiveness of your marketing activities.
There are four aspects to evaluating the effectiveness of your marketing activities--external factors, cost-benefits, feedback, and long term perspective.
When developing and marketing products and services, it is critical to clearly understand and communicate the offering's features and benefits.
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