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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
This tool will help you gain, maintain, and evaluate your competitive advantage.
Businesses should strive to project their image in all components of their marketing strategy, including advertisements, printed media, customer services, location, and more.
Every business has an image, whether it is created intentionally or not. This article discusses ways to establish a brand to promote your business image.
This tool will conduct market analysis to determine if there is a need for your idea or product/service, identify a new market, analyze your current market, gain a competitive advantage, and begin to establish a marketing plan.
This resource discusses what defines competitive intelligence, the process of penetrating the veil of business secrecy, ethics and legalities, do's and don'ts, and assembling your team.
Although somewhat out of date, this article provides a useful overview of the purpose and principles of competitive intelligence gathering as well as tips and techniques that still apply.
Evaluating your Web site against your competitors' can be a daunting but invaluable undertaking. In this article, an expert provides practical advice, an in-depth process, and--a real bonus--complete examples of competitive analysis reports.
Winning a bigger slice of the market is a good thing. Right? Maybe yes, maybe no. Geoffrey Moore shares his thoughts on how to evaluate your strategy.
eBay has become one of the leading marketing resources and distribution channels for individuals and businesses. Noting the fast and diversified growth of the eBay marketplace, this article describes eBay's utility for entrepreneurs interested in getting started as an eBay seller.
A new report says healthcare spending will make up 20 percent of the U.S. economy by 2019. Read more on what kind of companies can take advantage of the growing healthcare business market.
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