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Marketing and Sales

293 results found

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Marketing Strategy - Sell To Your Target Market
6/8/2007
Summary:

A two-part series on identifying your target market and using market segmentation to define and serve it.

Go To Source (sbinfocanada.about.com)
Media Marketing Comparison Chart
1/22/2007
File Resource
Summary:

This helpful chart identifies the advantages and disadvantages of the primary forms of media marketing--newspapers, magazines, television, infomercials, radio, and Internet.

Download
Medical device makers must deliver both clinical and economic value
Glenn Brandon
10/13/2011
Blog Resource
Summary:

Commercializing a medical device that's clinically superior is not enough in today's economic climate. Medical device companies need to market products that have both clinical and economic value, says the CEO of Medtronic.

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Medical device startup gets European approval for vascular access device
Parmar Arundhati
9/12/2011
Blog Resource
Summary:

A vascular access device maker has received European approval for a product designed to help people suffering from kidney failure.

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Medical device startups must show product's economic value
Parmar Arundhati
8/15/2012
Blog Resource
Summary:

Medical device startups must demonstrate a product's economic value as well as its clinical usefulness, say industry leaders. Read more about their advice for new healthcare businesses.

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Medical mobile apps to play larger role in patients' health -- if doctors let them
Seper Chris
12/5/2011
Blog Resource
Summary:

Medical mobile apps will be placing patients in closer touch with their own health data, if doctors are willing to give up that control. That was one of the takeaways from a speaker at the mHealth Summit going on in Washington, D.C.

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Medivo: Finding the Right Investors and Customers is Key to Business Success
2/12/2013
Blog Resource
Summary:

Three years ago, Jason Bhan, MD, a family practitioner, went into business with a cousin—Sundeep Bhan, a serial entrepreneur—and a friend, Destry Sulkes, also an MD.  The three healthcare entrepreneurs founded Medivo, which developed tools to track symptoms, explain lab results, and provide personalized health information.

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Methods for Conducting Early Market Research
Markham Stephen K
4/1/2007
Article Resource
Summary:

By understanding customers' needs, a product can be developed to meet these needs. This author outlines three quick and inexpensive methods to help: Be Your Own Customer, Critically Observe the Customer, and Listen to the Voice of the Customer.

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Mistakes to avoid in a drug or medical device launch
Baum Stephanie
10/31/2011
Blog Resource
Summary:

Despite having a great product, your company can suffer from mistakes made during the product launch. Here are five tips on avoiding the mistakes others have made.

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Monitoring and Controlling Marketing
FastTrac
1/18/2007
Article Resource
Summary:

There are four aspects to evaluating the effectiveness of your marketing activities--external factors, cost-benefits, feedback, and long term perspective.

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