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Marketing and Sales

218 results found

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Three ways to look at a startup's total addressable market
Pogorelc Deanna
6/28/2012
Blog Resource
Summary:

Determining the total addressable market is an important step for early-stage startups. Here are three ways to do it.

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Time for Some Buzz-Kill
9/6/2007
Summary:

A Business Week columnist argues for putting a cork in the mouths of marketing gurus who spout jargon that only complicates an already complicated task. It's a fun piece filled with interesting facts that drive a very sharp point home: Always keep it simple.

Go To Source (www.businessweek.com)
Tips for getting the CE Mark
Glenn Brandon
11/11/2011
Blog Resource
Summary:

With medical device companies becoming increasingly frustrated with the U.S. Food and Drug Administration, many American companies are looking to Europe to get approval there first. Here are some tips to consider before pursuing the CE Mark.

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To Blog or Not to Blog? Let Your Corporature Culture Decide
10/5/2006
File Resource
Summary:

Julie Atherton, a communications expert at Hill and Knowlton, discusses the pros and cons of whether corporations should adopt blogging as a communications tool. She notes a corporation's ultimate decision on blogging should be based on knowing its own culture and how that culture is perceived by its customers.

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Trade Shows: A Key Tool For Marketers
Krotz Joanna L
1/4/2007
Article Resource
Summary:

Participating in trade shows is a significant way to earn press coverage and publicity for your company. This author provides a nine-step plan to execute a solid trade show presence, such as meet with media at the show and allow attendees to demo your product or service.

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True Believers
2/2/2007
Summary:

Transforming customers from passive buyers to active participants will likely require a shift in marketing strategy for most entrepreneurs. Yet building a community of passionate consumers can be an effective way to create long-term growth and competitive advantage.

Go To Source (www.businessweek.com)
Turning Sales Compensation On Its Head
Wardlaw Townsend
3/30/2006
Article Resource
Summary:

Rather than viewing compensation plans as a motivational tool, this entrepreneur believes they should be considered a means for managing risk and protecting the company's cash assets. He explains his firm's model, which is based on transferring more risk to sales associates, sharing resources across clients, and tying a portion of base salary to reaching certain revenue-related milestones.

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UBI analyzes top univeristy incubators
7/1/2013
Blog Resource
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Understanding Legal and Structural Issues In Establishing Sales and Distribution Channels
Sherman Andrew J
1/1/2004
Article Resource
Summary:

Distributors, sales representatives, and cooperatives are all different venues for enabling entrepreneurial companies to sell their products and services. Understand the similarities and differences, and chose the alternative that is right for your business.

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Understanding the Basics of Expanding Your Business Abroad
Sherman Andrew J Levine David J
4/1/2004
Article Resource
Summary:

When developing a strategic plan to launch an international business program, growing companies must consider the potential barriers and adjustments they might need to make to their products and services.

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