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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Making medical devices to solve global health problems can be tougher yet more rewarding than building medical devices for more advanced countries. Read more about how companies can serve both markets.
This topic expert provides a step-by-step process for understanding a sales reps' potential for results, their motivation factors, and developing a comp plan that fits those characteristics. Strategy, combined with communication, can help sales reps meet their goals and their companies' profit goals.
This tool helps you develop the intangible aspects of your company's brand--a collection of feelings and perceptions about quality, image, lifestyle and status.
Strategic words are out. Personal search is in. This week, the Kauffman Foundation held a seminar on "Online Branding for Startups" with help from Mark Traphagen of Virante, a SEO marketing firm out of Durham, N.C. I learned a number of things in the hours we discussed branding with entrepreneurs and Kauffman associates, but here are my top four takeaways.
Vendors who present a large menu of features in an attempt to differentiate their products would do better to emphasize two or three proven points of difference in the value each product delivers. This article is based on research published in the Harvard Business Review.
This all-inclusive Trade Guide, created by the U.S. Small Business Administration and AT&amp;T, is a must-read if you are considering a global sales strategy.
Using barbers to promote prostate cancer treatments? Giving cabbies free rooms to boost occupancy rates at a hotel? These ideas are word-of-mouth marketing at its best. And there are plenty more, including ones you dream up for your company.
Biotech companies can expect to encounter a few ethical dilemmas with clinical trials and marketing. Read about ethical issues in drug development.
At this week's Biotech 2011 conference, speakers from Teva Pharmaceutical Industries and Merck spoke about how biotech companies can survive in this tough regulatory and economic environment.
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