to page content
to site navigation
The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
This article provides ideas on how to track the effectiveness of your marketing activities.
There are four aspects to evaluating the effectiveness of your marketing activities--external factors, cost-benefits, feedback, and long term perspective.
A sample Sales/Service Process and ideas for developing your own sales process serve as a guide as you plan for sales growth.
When developing and marketing products and services, it is critical to clearly understand and communicate the offering's features and benefits.
When the author's company was selected to host an event featuring the President of the United States, a lot of hard work was required to pull it off. The PR benefit of hosting such an event, however, was a critical factor in helping fuel the company's continued growth.
If you're building a company for growth, don't ignore public relations but don't overdo it. The author says PR is much more than press releases-it's also about building relationships with investors, industry experts, and reporters to educate them about your product and industry.
Most entrepreneurs at some point experience crises in their businesses, which require crisis communication strategies. The key is developing a crisis management strategy that is up-front about the problem at hand and also focuses on maintaining the firm's long-term viability.
Quality public relations is not a tactic but is an essential part of entrepreneurial success. Investing in public relations builds "return on reputation" (ROR) along with your products' "return on investment" (ROI) to build company value for the long term.
Blogging on behalf of your company and its products can be an effective public relations tool. While some companies, including GM and Sun, have embraced blogging-from CEOs to staff-it's important to provide quality content that focuses more on conversations with customers than pure company promotion.
The author illustrates how a vigorous public relations campaign-more than any marketing effort-helped establish her company's growth track, especially through publicity of the entrepreneur herself and her firm's board of directors.
Want to get connected? Sign up to receive regular news, polls and updates from The Kauffman Foundation.