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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
Tracking advertising results is not always possible, but these three strategies from the "Wizard of Ads" can help. A great copywriter does, too.
Are your startup financials accurate? Odds are they are not, perhaps significantly so, because you have not spent the necessary time and effort forecasting revenues. This article explains why revenues, not expenses, are the most important--and difficult--numbers to get right.
Marketing plans don't have to be long to be effective; in fact just the opposite, says this international marketing VP. He's even provided a handy matrix-like template he invented when he realized the templates available were much too long.
A Business Week columnist argues for putting a cork in the mouths of marketing gurus who spout jargon that only complicates an already complicated task. It's a fun piece filled with interesting facts that drive a very sharp point home: Always keep it simple.
Want to increase your Web site traffic? Sure you do. Well, here's the story you've been waiting for. Catchy titles, current facts and figures, and articles that benefit your target audiences are just a few ways to drive traffic. Read more to learn more from this helpful piece
Start-ups face special marketing challenges, not the least of which can be the founder's ego. This article is an excellent in-depth review of the big sales problems startups can experience--and how to solve them.
Small companies are especially bedeviled by long sales cycles. Taking more control of the process will help. What can you do? Do a better job of tracking each step in the sales pipeline, developing a more efficient training program for new salespeople (a refresher for veterans), and more effectively identifying prospects. This article offers additional ways, compelling examples, and expert sources.
Effectively customizing your sales presentations is pivotal in engaging your audience and closing the deal. Author and marketing expert Barry Farber shares several tips on how to make your next pitch memorable for all the right reasons.
Whether it's niche-marketing, international sales, online transactions, or making cold calls, the sales process is the lifeblood of business. Here is a compilation of sixteen brief but informative articles to boost your sales results.
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