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Marketing and Sales

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Benefits of social media outweigh risks, says former hospital CEO
Pogorelc Deanna
6/7/2012
Blog Resource
Summary:

Social media helps healthcare business leaders stay in touch with peers and the industry. Read one former hospital CEO's take.

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Artificial pancreas has a long way to go
Pogorelc Deanna
11/14/2011
Blog Resource
Summary:

Although progress has been made toward creating an artificial pancreas, there is still a long way to go. Read more about the work being done on this medical device.

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All the World's a Niche
Johnson Robert L
2/1/1999
Article Resource
Summary:

Niche companies needn't be intimidated by their large corporate competitors because even the biggest companies must be adept at marketing differently to discreet audiences, writes the author, who founded the country's leading black-owned media concern. The solution is to stick to your specialty, maintain excitement with new ideas, and commit resources to expanding the brand.

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Aligning Compensation With Business Goals
Lieberman William
3/30/2006
Article Resource
Summary:

This veteran entrepreneur recommends a top-down approach to ensure a company's overall strategic goals drive the compensation plan. When clear objectives (including revenue targets) are defined for the business, entrepreneurs can better determine sales targets as well as how sales reps can help grow the company.

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After the Start Up
Goncalves Gabriel
2/1/2003
Article Resource
Summary:

An entrepreneurial company just past the start up stage faces the issue of how to find customers for its product or service, price it right and get the word out, writes the founder of a software company and also a previous business. Meeting the challenges of phase two sets the stage for substantial growth, the author says.

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Advertising
FastTrac
1/25/2007
Article Resource
Summary:

Many forms of advertising can be used by companies today but the only effective form of advertising is the one that reaches the eyes and ears of your intended audience.

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A Virtual Route to a High-Quality Brand
Williams John
3/1/2007
Article Resource
Summary:

The foundation of your company's brand is its logo. John Williams, creator of the original "do-it-yourself" logo Web site, explains how to create online a quality logo that can help build your brand quickly and inexpensively.

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A Little Jazz + A Little Networking = Big Things in Pittsburgh
Annette Beck
3/17/2014
Blog Resource
Summary:

Every Thursday evening in downtown Pittsburgh, something special happens at Little E's Jazz and Blues Club. During happy hour each week, entrepreneurs get together to tap into what's hot in the Pittsburgh start-up arena. Over drinks and cool jazz, they have the opportunity to interact and create relationships with potential financiers, university incubators, economic development thought leaders and other business stars.

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A Guide to Using Google Analytics
DeSoto Alden
9/1/2006
Article Resource
Summary:

Google Analytics is a free service that shows you how visitors found your Web site and how they interact with it. This information is useful especially for online marketers who want to focus their limited marketing resources and get the most value from their online advertising.

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7 Things I Didn't Know About Crowdfunding Before Today
Cameron Cushman
8/29/2013
Blog Resource
Summary:

Crowdfunding is a hot topic in the entrepreneurship space these days. Many startups are asking about it, and are trying to decide if seeking funding from the crowd is the right for their company. Sensing this demand, we hosted a three hour event on the subject a few days ago which you can view here and here.

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