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Gil Penchina recently agreed to become CEO of Wikia, a start-up founded by Jimmy Wales, the creator of Wikipedia. Wikia is a community site built on open-source software that allows anyone to contribute to guides on
subjects as diverse as star trek, pet diabetes and travel guides. Wikia operates under the GFDL Free content license and is positioned to become the first sustainable business built around the vision of free content. Prior to Wikia, Mr.
Penchina was an 8-year veteran of eBay. Mr. Penchina worked in Europe, directing eBay's presence in Southern Europe, and oversaw the company's expansion efforts in Eastern Europe. Previously he was responsible for launching sites in Hong
Kong and Singapore, and for the company's entry into India. Mr. Penchina also played a role in eBay's entry into South Korea and China. Mr. Penchina came to eBay in 1998, first working in business development and then running the mergers
and acquisitions department. In 2001 he was named vice president of business development where he built business and marketing relationships for eBay with a number of the top brands in the U.S.A including Microsoft, AOL, Disney and Yahoo.
Mr. Penchina began his career at General Electric in 1991, first in manufacturing and later in marketing on GE's corporate staff. He has worked as a management consultant at Bain & Co and an Internet entrepreneur, creating a content,
commerce and community vertical for business travelers. An active angel investor, he has investments or advisory roles with many internet startups including: Linkedin, Flock, Wink, Vamoose, Become, Feedster, Koders, Voicestar, Reify and
Betzip. A native of Amherst, Massachusetts, he holds a B.S. in Industrial Engineering from the University of Massachusetts and an M.B.A. from the Kellogg Graduate School of Business. Courtesy of Wikia
Katie Rodan, M.D., is the co-developer of Proactiv Solution, a highly successful acne skin care system for adults and teens, launched in 1995. Proactiv Solution continues to monopolize the acne skin care market as it
offers a solution for both treatment and prevention. Proactiv Solution has been used by over three million people, positioning Dr. Rodan in the forefront of acne treatment in the medical community. A well-recognized expert in her field,
Dr. Rodan has been interviewed and quoted in many national magazines, including Cosmopolitan, Glamour, Self, McCall's, Allure, Teen, Cosmogirl, Oprah, Redbook, Mirabella, Elle and Reader's Digest. She was featured in First Magazine for
Women, "Secrets of the Beauty Docs" (July 1996) and in Harper's Bazaar, "Five Hot Derms" (April 1998). She is a guest medical correspondent for KRON-TV News, the NBC affiliate in San Francisco, and has appeared on national television
shows, such as The Montel Williams Show, Barbara Walters' The View, and Later Today. In addition, Dr. Rodan has been included in Best Doctors in America. Dr. Rodan is an Adjunct Clinical Assistant Professor, Dermatology, Stanford
University School of Medicine. She has a private practice in medical, surgical and cosmetic dermatology in Oakland, CA. Dr. Rodan received her undergraduate degree in history from the University of Virginia and her medical degree from the
University of Southern California School of Medicine in Los Angeles. She completed her residency in dermatology at Stanford University School of Medicine. Courtesy of Proactiv Solution
After many years studying sales organizations and working as a consultant, this entrepreneur offers practical tips for ensuring your sales force and compensation plans are highly effective. His premise: start with a great salesperson and pay them what they are worth. Otherwise, your sales compensation plan won't be worth anything.
This expert in sales and finance writes about how technology has helped meet the needs of his increasingly complex sales compensation structures as his company continues to grow and diversify. He shares how specialized automation software has simplified accounting, enhanced reporting capabilities, and provided management and sales reps effective tools for tracking production, revenues, commissions, and payouts.
To help motivate and reward his senior-level sales force, this entrepreneur writes that he uses phantom stock to allow associates to feel they own a piece of the company while retaining his full ownership of the firm. This compensation plan is based on sales reps' performance or time, and can serve as the basis for junior-level bonuses.
Rather than viewing compensation plans as a motivational tool, this entrepreneur believes they should be considered a means for managing risk and protecting the company's cash assets. He explains his firm's model, which is based on transferring more risk to sales associates, sharing resources across clients, and tying a portion of base salary to reaching certain revenue-related milestones.
This veteran entrepreneur recommends a top-down approach to ensure a company's overall strategic goals drive the compensation plan. When clear objectives (including revenue targets) are defined for the business, entrepreneurs can better determine sales targets as well as how sales reps can help grow the company.
This topic expert provides a step-by-step process for understanding a sales reps' potential for results, their motivation factors, and developing a comp plan that fits those characteristics. Strategy, combined with communication, can help sales reps meet their goals and their companies' profit goals.
John Roos is the chief executive officer of Wilson Sonsini Goodrich & Rosati and a member of the Executive Management Committee and Policy Committee. Prior to becoming CEO in February 2005, John had been the firm's
managing director of professional services. He has been a partner at the firm since 1988. John's corporate practice focuses on the representation of growth companies in the corporate finance and securities areas. He represents both
privately held and public companies across a broad range of industries, including electronics, computers and software, and life sciences. He has represented many major Silicon Valley companies during mergers and acquisitions, initial
public offerings, strategic alliances, and joint ventures. He also has represented numerous start-up and early-stage companies in venture capital financings and other private placements of securities. John has an undergraduate degree from
Stanford University and J.D. from Stanford Law School. Courtesy of Wilson Sonsini Goodrich & Rosati
Carol Bartz is executive chairman of the board of Autodesk, Inc. Bartz was chairman, president and CEO of Autodesk for 14 years and stepped-down in April, 2006. During her tenure, the company diversified its product line
and grew revenues from $285 million to $1.523 billion in FY06. Bartz previously held positions at Sun Microsystems, 11 years ago serving as vice president of worldwide field operations and an executive officer of the company. Before
joining Sun, she held product line and sales management positions at Digital Equipment Corporation and 3M Corporation. Appointed to President Bush's Council of Advisors on Science and Technology, Bartz is one of a select group of industry
leaders expected to play a key role in shaping and setting the government's high tech agenda-ranging from R&D funding to new broadband incentives. She also serves on the Board of Directors of BEA Systems, Cisco Systems, Network
Appliance, and the Foundation for the National Medals of Science and Technology. Bartz holds an honors degree in computer science from the University of Wisconsin. She was granted an honorary Doctor of Humane Letters degree from the New
Jersey Institute of Technology, an honorary Doctor of Science degree from Worcester Polytechnic Institute and an honorary Doctor of Letters degree from William Woods University.
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