entrepreneurshipresource center

The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.

Marketing and Sales

293 results found

Filter Options
Entrepreneurial Thought Leader Speaker Series
Byers Tom
1/18/2006
VideoSeries Resource
Summary:

Tom Byers is a professor at Stanford University where he focuses on high-technology entrepreneurship education. He is founder and a faculty director of the Stanford Technology Ventures Program (STVP), which serves as the entrepreneurship center for the engineering school. STVP includes the Mayfield Fellows work/study program, Educators Corner website of teaching resources, and global Roundtable on Entrepreneurship Education conferences. Tom is also a faculty director of the AEA/Stanford Executive Institute, a general management program for technology executives. Tom is co-author of the textbook called "Technology Ventures: From Idea to Enterprise" (McGraw-Hill, 2005). Tom also holds a visiting professor appointment at the London Business School and University College London. Tom currently serves as a director on the boards of Reactivity and Flywheel Ventures. In addition, he serves on advisory boards or committees of the American Society for Engineering Education's Entrepreneurship Division, Harvard Business School's California Research Center, and the National Foundation for Teaching Entrepreneurship (NFTE) for inner-city youth. Previously, Tom lectured at the Haas School of Business at the University of California, Berkeley. Tom has a range of business experience including executive vice president of Symantec Corporation and founder/president of Slate Corporation. Tom started his professional career at Accenture. For his efforts at Stanford, Tom holds an endowed chair known as the McCoy University Fellow in Undergraduate Education. Tom was given the 2005 Gores Award for excellence in teaching (the university's highest award) and the 2002 Tau Beta Pi Award for excellence in undergraduate teaching (the engineering school's highest award). He is a recipient of three recent national teaching awards: the 2005 ASEE Kauffman Award for excellence in engineering and technology entrepreneurship

View Video
Competitor Intelligence
11/1/2005
Summary:

This resource discusses what defines competitive intelligence, the process of penetrating the veil of business secrecy, ethics and legalities, do's and don'ts, and assembling your team.

Go To Source (www.fuld.com)
Internet Intelligence Index
11/1/2005
Summary:

Competitive Intelligence Guide: Internet Intelligence Index - Links to over 600 intelligence-related Internet sites, covering everything from macro-economic data to individual patent and stock quote information.

Go To Source (www.fuld.com)
Breaking into the Trade Game: A Small Business Guide
10/1/2005
Summary:

This all-inclusive Trade Guide, created by the U.S. Small Business Administration and AT&T, is a must-read if you are considering a global sales strategy.

Go To Source (www.sba.gov)
Doing Business in Western Europe, Part VI in an occasional series on International Business
10/1/2005
Summary:

This article provides a list of organizations and publications that assist companies ready to do business in Western Europe.

Go To Source (www.va-interactive.com)
Eleven Pitfalls to Avoid in Going Global
Delaney Laurel
10/1/2005
Article Resource
Summary:

Going global takes guts, the author asserts. You have to confront the unknown and make it look easy when it's not.

Read More
New World Orders
10/1/2005
Summary:

This article in "Minnesota Technology" magazine provides stories of several entrepreneurs who pursued global sales strategies when homeland sales were lagging.

Go To Source (www.minnesotatechnology.org)
One Market at a Time
10/1/2005
Summary:

Dan Elenbaas, CEO and chairman of Amaze Entertainment, explains the strategy that led his company to expand into lucrative Asian markets.

Go To Source (www.businessweek.com)
Planning and Launching Your Company's Global Sales Strategy
Bruner Chris
10/1/2005
Article Resource
Summary:

A tremendous amount of coordination, effort, and savvy is necessary to launch a global sales strategy, according to the author.

Read More
Online Marketing for Entrepreneurs: Cracking the Code
Cannon Rich
5/22/2005
Article Resource
Summary:

Entrepreneurs can best harness the marketing potential of the Internet by designing sites that employ tactics such as bundling product offerings, says the founder of a technology company.

Read More

Search the Resource Center

Stay Connected

Email Newsletter Signup

Want to get connected? Sign up to receive regular news, polls and updates from The Kauffman Foundation.

Email Newsletters

Want to be up-to-date with the latest news and updates from Entrepreneurship.org? To subscribe, just give us your email address below; you'll choose which e-newsletters you'd like to receive on the next screen.