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Marketing and Sales

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Partnering for Cures conference focuses on biotech research
Pogorelc Deanna
11/7/2011
Blog Resource
Summary:

This week, eMed will be providing coverage of Partnering for Cures, a conference bringing together leaders in biotech research to discuss the healthcare business landscape.

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Tips for getting the CE Mark
Glenn Brandon
11/11/2011
Blog Resource
Summary:

With medical device companies becoming increasingly frustrated with the U.S. Food and Drug Administration, many American companies are looking to Europe to get approval there first. Here are some tips to consider before pursuing the CE Mark.

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Artificial pancreas has a long way to go
Pogorelc Deanna
11/14/2011
Blog Resource
Summary:

Although progress has been made toward creating an artificial pancreas, there is still a long way to go. Read more about the work being done on this medical device.

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Medical mobile apps to play larger role in patients' health -- if doctors let them
Seper Chris
12/5/2011
Blog Resource
Summary:

Medical mobile apps will be placing patients in closer touch with their own health data, if doctors are willing to give up that control. That was one of the takeaways from a speaker at the mHealth Summit going on in Washington, D.C.

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PR for an early-stage company: When do you need it?
Pogorelc Deanna
1/5/2012
Blog Resource
Summary:

Publicity is good for an early-stage company, but you shouldn't be pumping lots of dollars into public relations for your new healthcare business. Read more about the right time to hire a PR agency.

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Leaner hospital supply chains could open doors for new healthcare businesses
OConnell Brian
1/11/2012
Blog Resource
Summary:

Small healthcare companies have a vested interest in seeing hospitals develop better supply chain programs. Now one new study gives those hospitals a blueprint for streamlining their supply chains and boosting their chances of finding room for new healthcare vendor partners in the process.

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Entrepreneurs' tips for designing successful new health apps or devices
Pogorelc Deanna
1/20/2012
Blog Resource
Summary:

At the 2012 Health Innovation Summit, entrepreneurs offered advice to medical companies for designing successful new health apps and devices.

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Successful mobile health apps need simple, searchable product pages
Pogorelc Deanna
2/9/2012
Blog Resource
Summary:

Designing successful mobile health apps is becoming more challenging with the growth of the digital health market. Read about mobile health marketing.

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Getting a CE Mark could get tougher
Parmar Arundhati
2/22/2012
Blog Resource
Summary:

Getting a CE Mark in Europe has allowed American medical device makers to commercialize quickly before getting U.S. Food and Drug Administration approval to sell medical devices domestically. Read about how the less stringent European regulation methods are now being questioned.

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Five sales strategies medical device startups should avoid
Parmar Arundhati
3/6/2012
Blog Resource
Summary:

Some medical device sales strategies that worked in the past are not recommended now. Read more for alternatives to boost sales for medical device startups.

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