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Marketing and Sales

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Entrepreneurial Thought Leader Lecture
Sandberg Sheryl
4/22/2009
VideoSeries Resource
Summary:

In March 2008 Sheryl Sandberg was named COO of Facebook, where she manages business operations including sales, marketing, business development, human resources, public policy, privacy, and communications. Prior to Facebook, Sheryl was Vice President of Global Online Sales and Operations at Google, where she built and managed the online sales channels for advertising and publishing and operations for consumer products globally. She was also instrumental in launching Google's philanthropic arm. Sheryl was previously Chief of Staff for the United States Treasury Department under President Bill Clinton. She was also a management consultant with McKinsey & Company and an economist with The World Bank. Sheryl holds a Master's degree in business administration with highest distinction from the Harvard Business School and a bachelor's degree summa cum laude in economics from Harvard University.

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Entrepreneurial Thought Leader Speaker Series
Schmidt Eric Page Larry
5/1/2002
VideoSeries Resource
Summary:

Google founders Larry Page and Sergey Brin recruited Eric Schmidt from Novell, where he led that company's strategic planning, management and technology development as chairman and CEO. Since coming to Google, Schmidt has focused on building the corporate infrastructure needed to maintain Google's rapid growth as a company and on ensuring that quality remains high while product development cycle times are kept to a minimum. Along with Page and Brin, Schmidt shares responsibility for Google's day-to-day operations. Schmidt's Novell experience culminated a 20-year record of achievement as an Internet strategist, entrepreneur and developer of great technologies. Schmidt's well-seasoned perspective perfectly complements Google's needs as a young and rapidly growing search engine with a unique corporate culture. Prior to his appointment at Novell, Schmidt was chief technology officer and corporate executive officer at Sun Microsystems, Inc., where he led the development of Java, Sun's platform-independent programming technology, and defined Sun's Internet software strategy. Before joining Sun in 1983, Schmidt was a member of the research staff at the Computer Science Lab at Xerox Palo Alto Research Center (PARC), and held positions at Bell Laboratories and Zilog. Schmidt has a bachelor of science degree in electrical engineering from Princeton University, and a master's and Ph.D. in computer science from the University of California-Berkeley.

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Building An Online Brand For Your Startup
Amanda Schnieders
9/12/2013
Blog Resource
Summary:

Strategic words are out. Personal search is in. This week, the Kauffman Foundation held a seminar on "Online Branding for Startups" with help from Mark Traphagen of Virante, a SEO marketing firm out of Durham, N.C. I learned a number of things in the hours we discussed branding with entrepreneurs and Kauffman associates, but here are my top four takeaways.

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Entrepreneurial Thought Leader Lectures
Seidenberg Beth
5/28/2008
VideoSeries Resource
Summary:

Beth joined Kleiner Perkins Caufield & Byers in May 2005 to work in life sciences. For the past 20 years, she has focused her career on introducing new innovative treatments for AIDS, arthritis, asthma, cancer, psoriasis, cardiovascular, metabolic, neurological and renal disorders. Seidenberg has introduced 10 innovative products to market and achieved over 40 regulatory approvals, including new indications and formulations, worldwide. These products have been successfully commercialized and provided benefits to millions of patients with grievous illnesses, and they have generated several billion dollars of revenue. Prior to joining KPCB, Beth was Senior Vice President, Global Development, and Chief Medical Officer at Amgen, Inc., the world's largest biotechnology company. During Beth's three years there, her responsibilities included all stages of clinical research, regulatory affairs, safety, health economics/reimbursement and medical affairs. During her tenure, five innovative products were approved for commercial use. Prior to joining Amgen, Beth was a senior executive in research and development at Bristol-Myers Squibb Company and Merck & Co., Inc. She began her career in basic and clinical research at the National Institutes of Health specializing in immunology and infectious diseases. Beth received her BS from Barnard College magna cum laude, Phi Beta Kappa; and her medical degree from the University Of Miami School Of Medicine, alpha omega alpha. Her post-graduate training was completed at Johns Hopkins, George Washington School of Medicine and the National Institutes of Health. She is a member of the Johns Hopkins Bloomberg School of Public Health Advisory Board and Barnard College Science Advisory Board.

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Entrepreneurial Thought Leader Speaker Series
Seligmann Peter
2/16/2005
VideoSeries Resource
Summary:

Peter A. Seligmann is one of today's most dynamic leaders in the global conservation movement, where he has brought innovation and action to the forefront of biodiversity protection for more than 25 years. In 1987, he co-founded Conservation International, and as Chairman and CEO he has positioned CI at the cutting edge of conservation, creating lasting solutions to biodiversity and sustainable development challenges. Seligmann holds a masters degree from Yale University's School of Forestry and Environmental Science and an honorary Doctorate in Science from Michigan State University. In 2001, he was awarded the Order of the Golden Ark from the Netherlands. Seligmann serves on the board of the Wild Salmon Center in Portland, Oregon, and the Mayor's Environmental Council in Washington, D.C. He also serves on several corporate boards, as well as on the advisory councils of the Jackson Hole Land Trust, Ecotrust and other not-for-profit organizations, including the Japanese Keidanren's Nature Conservation Fund. In 2000, President Clinton named him a member of the Enterprise for the Americas Board. Seligmann's work has been featured by ABC's "Nightline," CNN and Fortune Magazine. A strong advocate of building partnerships, Seligmann has forged groundbreaking joint projects between the environmental community and other sectors, including government and industry. In 1998, CI established the Center for Applied Biodiversity Science, and in 2001, the Center for Environmental Leadership in Business. In 2000, CI launched the Critical Ecosystem Partnership Fund in collaboration with the World Bank and the MacArthur Foundation. Under Seligmann's leadership, CI has pioneered conservation tools that are economically sound, scientifically based and culturally sensitive. He has guided CI to become a major international conservation leader, with field offices in more than 30 countries, and major influences

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Medical mobile apps to play larger role in patients' health -- if doctors let them
Seper Chris
12/5/2011
Blog Resource
Summary:

Medical mobile apps will be placing patients in closer touch with their own health data, if doctors are willing to give up that control. That was one of the takeaways from a speaker at the mHealth Summit going on in Washington, D.C.

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Strategies for Carving Your Niche in a Specialty Business
Seyfert Valorie
4/15/2004
Article Resource
Summary:

Carving a niche in a specialty business entails listening to customers for specific needs and becoming known in the industry as an expert or insider, says the cofounder of a broker-dealer that serves credit unions.

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Entrepreneurial Marketing Person to Person
Sheets Mary Ellen
1/15/2005
Article Resource
Summary:

Giving back to the community-and engaging one-on-one with charitable operatives, the press, and other local constituencies-enables small businesses to increase exposure at little cost, says the founder of a national moving franchiser.

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Doing Business in the Global Village: Legal and Strategic Aspects
Sherman Andrew J
9/25/2000
Article Resource
Summary:

Small and growing companies are discovering lucrative new markets abroad. Developing countries are importing products, tech know-how and system support and offering franchising, licensing and distribution opportunities. If your company is expanding abroad, you need to know what you're getting into.

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Understanding Legal and Structural Issues In Establishing Sales and Distribution Channels
Sherman Andrew J
1/1/2004
Article Resource
Summary:

Distributors, sales representatives, and cooperatives are all different venues for enabling entrepreneurial companies to sell their products and services. Understand the similarities and differences, and chose the alternative that is right for your business.

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