The Entrepreneur'sRESOURCE

Explore the Resource Center to find resources.  Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.

Marketing and Sales

293 results found

Filter Options
The Two Faces of Niche Marketing
Lawton Jennifer
Article Resource

Niche businesses either start with specific offerings for a discreet audience or carve out specialities within a broader base. Either way, entrepreneurs who operate niche companies must understand themselves, their goals, and their customers, in order to deliver marketing campaigns that are simple and effective.

Read More
The World's Shortest Marketing Plan

Marketing plans don't have to be long to be effective; in fact just the opposite, says this international marketing VP. He's even provided a handy matrix-like template he invented when he realized the templates available were much too long.

Go To Source (
Three Questions To Ask Yourself Before You Attend SXSW 2015
Nathan Kurtz
Blog Resource

People everywhere. Parties that seem to be on continuous loop all day. Vendors marketing new ideas, new startups or new swag everywhere you go. And then there's the conference with its many speakers presenting on topics ranging from anything to everything. With 30,000 people in attendance, the South By Southwest Interactive Conference can be overwhelming. So from a recent SXSW newbie to you, here are three questions to ask yourself when preparing to attend SXSW 2015.

Read More
Three Universal Laws of Marketing: How to Get Customers to Beg for Your Product
Smilor Ray
Article Resource

Entrepreneurial success awaits companies that are not just better but different. If you keep your promises and sell more than just product, you'll be irresistible.

Read More
Three things startups should avoid when talking to investors
Blog Resource
Summary: Read More
Three ways to look at a startup's total addressable market
Pogorelc Deanna
Blog Resource

Determining the total addressable market is an important step for early-stage startups. Here are three ways to do it.

Read More
Time for Some Buzz-Kill

A Business Week columnist argues for putting a cork in the mouths of marketing gurus who spout jargon that only complicates an already complicated task. It's a fun piece filled with interesting facts that drive a very sharp point home: Always keep it simple.

Go To Source (
Tips for getting the CE Mark
Glenn Brandon
Blog Resource

With medical device companies becoming increasingly frustrated with the U.S. Food and Drug Administration, many American companies are looking to Europe to get approval there first. Here are some tips to consider before pursuing the CE Mark.

Read More
To Blog or Not to Blog? Let Your Corporature Culture Decide
File Resource

Julie Atherton, a communications expert at Hill and Knowlton, discusses the pros and cons of whether corporations should adopt blogging as a communications tool. She notes a corporation's ultimate decision on blogging should be based on knowing its own culture and how that culture is perceived by its customers.

Trade Shows: A Key Tool For Marketers
Krotz Joanna L
Article Resource

Participating in trade shows is a significant way to earn press coverage and publicity for your company. This author provides a nine-step plan to execute a solid trade show presence, such as meet with media at the show and allow attendees to demo your product or service.

Read More

Search for Resources

Stay Connected

Email Newsletter Signup

Want to get connected? Sign up to receive regular news, polls and updates from The Kauffman Foundation.

Kauffman Founders School
A robust online curriculum for entrepreneurs.
Explore Founders School >

A network of U.S. cities facilitating a weekly entrepreneur education program.  Go to 1 Million Cups >

Whether you are starting or growing a company, FastTrac will help you live your dream at each stage.
Get started with FastTrac >

Email Newsletters

Want to be up-to-date with the latest news and updates from To subscribe, just give us your email address below; you'll choose which e-newsletters you'd like to receive on the next screen.