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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Winning a bigger slice of the market is a good thing. Right? Maybe yes, maybe no. Geoffrey Moore shares his thoughts on how to evaluate your strategy.
Evaluating your Web site against your competitors' can be a daunting but invaluable undertaking. In this article, an expert provides practical advice, an in-depth process, and--a real bonus--complete examples of competitive analysis reports.
Although somewhat out of date, this article provides a useful overview of the purpose and principles of competitive intelligence gathering as well as tips and techniques that still apply.
This resource discusses what defines competitive intelligence, the process of penetrating the veil of business secrecy, ethics and legalities, do's and don'ts, and assembling your team.
This tool will conduct market analysis to determine if there is a need for your idea or product/service, identify a new market, analyze your current market, gain a competitive advantage, and begin to establish a marketing plan.
Every business has an image, whether it is created intentionally or not. This article discusses ways to establish a brand to promote your business image.
Businesses should strive to project their image in all components of their marketing strategy, including advertisements, printed media, customer services, location, and more.
This tool will help you gain, maintain, and evaluate your competitive advantage.
Creating a successful business model is just a first step. The real work begins when the business model is tested and adapted for the real world. Read more for tips.
This entrepreneur attributes his success to a philosophy built on persistence, creativity, and a penchant for asking, "Why not?" His path as an entrepreneur is rooted in creative, out-of-the-box market research capabilities.
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