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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Dan Springer brings over 20 years of executive leadership and strategic sales and marketing consulting experience to Responsys, with proven success in interactive marketing, e-commerce, and finance. As Chief Executive
Officer, Dan is responsible for charting Responsys' strategic direction and extending the company's leadership into new realms of digital marketing. Prior to Responsys, Dan was Managing Director in the San Francisco office of Modem Media
where he was responsible for general management of the agency's western United States operations. Dan led the development of the agency's Performance Marketing capability by leveraging database marketing, web site analytics and search
engine marketing techniques. Prior to Modem Media as the CEO of Telleo, Inc., he refocused the business from online advertising to business partnerships with leading brands like Taco Bell. Previously, Springer was also the Chief Marketing
Officer and General Manager for NextCard, where he built the fastest-growing credit card in history by creating one of the Internet's top five advertisers. He started his career as a consultant at McKinsey & Company and
DRI/McGraw-Hill. Dan holds an MBA from Harvard University and a BA in Mathematics and Economics from Occidental College. He also sits on the board of directors for ITI, E-LOAN and The Randall Museum.
This topic expert provides a step-by-step process for understanding a sales reps' potential for results, their motivation factors, and developing a comp plan that fits those characteristics. Strategy, combined with communication, can help sales reps meet their goals and their companies' profit goals.
This entrepreneur and former banking executive shows how she used market research to discover the opportunity for an unexpected new venture. She researched ways around obstacles, identified solutions, and stayed creative--until one day, she found herself at the helm of a very successful business.
Understanding your customers' state of mind is only the first step in the process of closing a sale. Fear, uncertainty and doubt can be increased or decreased, using a few simple techniques.
Entrepreneurial success awaits companies that are not just better but different. If you keep your promises and sell more than just product, you'll be irresistible.
When customers complain, you're getting market intelligence for free. Treat every gripe as a chance to fix the problem and build your company's reputation for good service.
Online publishing is a key tool for building credibility and growing relationships for your business. To attract customer attention to your products, direct your communications to the right customers with the right message.
SecondMarket Founder and CEO Barry Silbert thinks his online marketplace for trading alternative assets can play an important role in creating a new model for capital markets. In this lecture, Silbert explains his personal path into entrepreneurship and describes the current growth of his firm, which has drawn attention for trading private stock in companies such as Facebook and Twitter. Silbert also offers reasons for why he thinks current public markets are broken and his vision of a new way forward.
The rise of today's participant economy should be viewed by marketers as an opportunity. Technorati's David Sifry says the overall goal is to build a concrete two-way relationship with your customers in this new e-communications era.
What's in a name? Read one medical business and marketing consultant's take on the conflicting demands of naming medical technology and medical device startups.
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