to page content
to site navigation
The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
The rise of today's participant economy should be viewed by marketers as an opportunity. Technorati's David Sifry says the overall goal is to build a concrete two-way relationship with your customers in this new e-communications era.
Nick Earl, Vice President and General Manager of Electronic Arts shares his thoughts on the future of the gaming market. He discusses the changing global market space, the latest generation of consoles, mobile game distribution, user generated content, social networks and EA's strategy in the online gaming space.
This tool and sample provides a systematic way to expand a marketing strategy into specific tactics and activities for implementation.
Developing effective marketing strategies can be the difference in the success of roughly equal products and services.
Understanding your customers' state of mind is only the first step in the process of closing a sale. Fear, uncertainty and doubt can be increased or decreased, using a few simple techniques.
Are your startup financials accurate? Odds are they are not, perhaps significantly so, because you have not spent the necessary time and effort forecasting revenues. This article explains why revenues, not expenses, are the most important--and difficult--numbers to get right.
Ray Lane, General Partner at Kleiner Perkins Caufield &amp; Byers and Ron Bloom, CEO of PodShow, describe their relationship in building an online media entertainment company focused on meeting the fast-changing demands of today's web users.
Going straight to customers and understanding their life experiences is key to structuring Web sites that meet your marketing objectives. The Customer Experience Methodology identifies unmet needs of online customers and outlines improvements for generating measurable results.
In effect a promotion for "The Competitive Intelligence Handbook," this link is nonetheless of value because it provides the first four chapters in full, including an overview of the industry and some axioms entrepreneurs should understand. Links to other resources are a practical bonus.
When customers complain, you're getting market intelligence for free. Treat every gripe as a chance to fix the problem and build your company's reputation for good service.
Want to get connected? Sign up to receive regular news, polls and updates from The Kauffman Foundation.