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Explore the Entrepreneurship.org Resource Center to find resources.  Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.

Marketing and Sales

149 results found

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Product/Service Features and Benefits
FastTrac
1/18/2007
Article Resource
Summary:

When developing and marketing products and services, it is critical to clearly understand and communicate the offering's features and benefits.

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Your Sales Process
1/18/2007
File Resource
Summary:

A sample Sales/Service Process and ideas for developing your own sales process serve as a guide as you plan for sales growth.

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Small Company, Big Brand
1/19/2007
Summary:

For entrepreneurial ventures to compete with larger competitors, creative publicity and inventive viral marketing campaigns are among some tactics that can be used. Building a brand requires a compelling story and solid leadership.

Go To Source (www.businessweek.com)
Features and Benefits Worksheet
1/22/2007
File Resource
Summary:

This tool will help entrepreneurs describe their products or services in terms of their features and benefits.

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Marketing Activities Checklist
1/22/2007
File Resource
Summary:

This tool will help entrepreneurs consider and identify the marketing activities that should be incorporated into the their marketing plan.

Download
Media Marketing Comparison Chart
1/22/2007
File Resource
Summary:

This helpful chart identifies the advantages and disadvantages of the primary forms of media marketing--newspapers, magazines, television, infomercials, radio, and Internet.

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Advertising
FastTrac
1/25/2007
Article Resource
Summary:

Many forms of advertising can be used by companies today but the only effective form of advertising is the one that reaches the eyes and ears of your intended audience.

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Promotions
FastTrac
1/25/2007
Article Resource
Summary:

Promoting your products and services is a great way to stay in front of the potential or existing customers and to create interest to buy again.

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Publicity
FastTrac
1/25/2007
Article Resource
Summary:

Publicity is known as "free advertising" but can be expensive in terms of the time and resources you invest. This article will discuss how to make publicity work for you.

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Sales Strategies
1/25/2007
File Resource
Summary:

Sales strategies can change from year to year depending upon your competitive environment, goals, and resources. This article compares internal and external sales teams.

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