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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
Dominic Orr was named President and CEO of Aruba Networks in April 2006. Prior to that, Mr. Orr served as the company's Chairman of the Board. Previously, Dominic Orr was the president of Nortel Networks, Intelligent
Internet Web Systems. He previously served as the president and chief executive of Alteon WebSystems which was merged with Nortel Networks in Oct. 2000. Mr. Orr has more than 20 years of experience in the computer systems and communication
networking industry and has held senior positions at Bay Networks, Hewlett-Packard and Hughes Aircraft. Mr. Orr. is a member of the Sciences Board of Visitors at UCLA. He holds a BS in physics from City University of New York and a MS and
PhD from California Institute of Technology.
Start-ups face special marketing challenges, not the least of which can be the founder's ego. This article is an excellent in-depth review of the big sales problems startups can experience--and how to solve them.
Want to increase your Web site traffic? Sure you do. Well, here's the story you've been waiting for. Catchy titles, current facts and figures, and articles that benefit your target audiences are just a few ways to drive traffic. Read more to learn more from this helpful piece
A Business Week columnist argues for putting a cork in the mouths of marketing gurus who spout jargon that only complicates an already complicated task. It's a fun piece filled with interesting facts that drive a very sharp point home: Always keep it simple.
Marketing plans don't have to be long to be effective; in fact just the opposite, says this international marketing VP. He's even provided a handy matrix-like template he invented when he realized the templates available were much too long.
Are your startup financials accurate? Odds are they are not, perhaps significantly so, because you have not spent the necessary time and effort forecasting revenues. This article explains why revenues, not expenses, are the most important--and difficult--numbers to get right.
Although somewhat out of date, this article provides a useful overview of the purpose and principles of competitive intelligence gathering as well as tips and techniques that still apply.
Sooner or later, your company will confront a crisis that requires a public response. How much communications planning you've done can determine how well you handle that crisis and how well your company weathers it.
Tracking advertising results is not always possible, but these three strategies from the "Wizard of Ads" can help. A great copywriter does, too.
Don't have the big marketing dollars to stand out the way your larger competitors do? Here's a marketing idea that might help: Make your message "a little weird." This small-business blog explains the concept in commonsense terms, acknowledging that it takes guts but emphasizing that the payoff may be well worth it.
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