entrepreneurshipresource center

The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.

Marketing and Sales

218 results found

Filter Options
Handling Online Customer Feedback
Zeltzer Alysa Villafranco John
9/1/2006
Article Resource
Summary:

This article provides ideas on how you can respond to online customer feedback (especially when it's anonymous) to protect your company's reputation and to bolster your online marketing strategy.

Read More
The Customer Experience Methodology
9/1/2006
Summary:

Going straight to customers and understanding their life experiences is key to structuring Web sites that meet your marketing objectives. The Customer Experience Methodology identifies unmet needs of online customers and outlines improvements for generating measurable results.

Go To Source (www.creativegood.com)
The Rise of the Participant Economy
Sifry David L
9/1/2006
Article Resource
Summary:

The rise of today's participant economy should be viewed by marketers as an opportunity. Technorati's David Sifry says the overall goal is to build a concrete two-way relationship with your customers in this new e-communications era.

Read More
What MySpace Means for Marketers
Rodgers Zachary
9/1/2006
Article Resource
Summary:

Entrepreneurs should understand the online marketing opportunities available on popular social networking sites like MySpace. Current marketers on MySpace include music and book publishers, auto companies, consumer products manufacturers, and even issue advocacy groups.

Read More
Pay Per Click for Targeted Results
Kenefake Jerry
9/6/2006
Article Resource
Summary:

Pay-per-click advertising can be a great tool for qualifying prospects, driving them to your Web site, and ultimately increasing sales. Read how this entrepreneur has refined his use of sponsored links and pay-per-click advertising to zero in on his target niche, doubling order sizes and boosting overall sales three-fold.

Read More
To Blog or Not to Blog? Let Your Corporature Culture Decide
10/5/2006
File Resource
Summary:

Julie Atherton, a communications expert at Hill and Knowlton, discusses the pros and cons of whether corporations should adopt blogging as a communications tool. She notes a corporation's ultimate decision on blogging should be based on knowing its own culture and how that culture is perceived by its customers.

Download
PR in Service to Building the Company
Ejabat Mory
1/4/2007
Article Resource
Summary:

If you're building a company for growth, don't ignore public relations but don't overdo it. The author says PR is much more than press releases-it's also about building relationships with investors, industry experts, and reporters to educate them about your product and industry.

Read More
Public Relations During a Crisis: Balancing Truths
Taffel Alan
1/4/2007
Article Resource
Summary:

Most entrepreneurs at some point experience crises in their businesses, which require crisis communication strategies. The key is developing a crisis management strategy that is up-front about the problem at hand and also focuses on maintaining the firm's long-term viability.

Read More
Public Relations More than Press Releases
Kraus Margery
1/4/2007
Article Resource
Summary:

Quality public relations is not a tactic but is an essential part of entrepreneurial success. Investing in public relations builds "return on reputation" (ROR) along with your products' "return on investment" (ROI) to build company value for the long term.

Read More
Revenge Of The Suits: Companies Show How To Blog
1/4/2007
Summary:

Blogging on behalf of your company and its products can be an effective public relations tool. While some companies, including GM and Sun, have embraced blogging-from CEOs to staff-it's important to provide quality content that focuses more on conversations with customers than pure company promotion.

Go To Source (www.informationweek.com)

Search the Resource Center

Stay Connected

Email Newsletter Signup

Want to get connected? Sign up to receive regular news, polls and updates from The Kauffman Foundation.

Email Newsletters

Want to be up-to-date with the latest news and updates from Entrepreneurship.org? To subscribe, just give us your email address below; you'll choose which e-newsletters you'd like to receive on the next screen.