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Strategic words are out. Personal search is in. This week, the Kauffman Foundation held a seminar on "Online Branding for Startups" with help from Mark Traphagen of Virante, a SEO marketing firm out of Durham, N.C. I learned a number of things in the hours we discussed branding with entrepreneurs and Kauffman associates, but here are my top four takeaways.
Google founders Larry Page and Sergey Brin recruited Eric Schmidt from Novell, where he led that company's strategic planning, management and technology development as chairman and CEO. Since coming to Google, Schmidt
has focused on building the corporate infrastructure needed to maintain Google's rapid growth as a company and on ensuring that quality remains high while product development cycle times are kept to a minimum. Along with Page and Brin,
Schmidt shares responsibility for Google's day-to-day operations. Schmidt's Novell experience culminated a 20-year record of achievement as an Internet strategist, entrepreneur and developer of great technologies. Schmidt's well-seasoned
perspective perfectly complements Google's needs as a young and rapidly growing search engine with a unique corporate culture. Prior to his appointment at Novell, Schmidt was chief technology officer and corporate executive officer at Sun
Microsystems, Inc., where he led the development of Java, Sun's platform-independent programming technology, and defined Sun's Internet software strategy. Before joining Sun in 1983, Schmidt was a member of the research staff at the
Computer Science Lab at Xerox Palo Alto Research Center (PARC), and held positions at Bell Laboratories and Zilog. Schmidt has a bachelor of science degree in electrical engineering from Princeton University, and a master's and Ph.D. in
computer science from the University of California-Berkeley.
In March 2008 Sheryl Sandberg was named COO of Facebook, where she manages business operations including sales, marketing, business development, human resources, public policy, privacy, and communications. Prior to
Facebook, Sheryl was Vice President of Global Online Sales and Operations at Google, where she built and managed the online sales channels for advertising and publishing and operations for consumer products globally. She was also
instrumental in launching Google's philanthropic arm. Sheryl was previously Chief of Staff for the United States Treasury Department under President Bill Clinton. She was also a management consultant with McKinsey & Company and an
economist with The World Bank. Sheryl holds a Master's degree in business administration with highest distinction from the Harvard Business School and a bachelor's degree summa cum laude in economics from Harvard
William Sahlman is the Dimitri V. d'Arbeloff - Class of 1955 Professor of Business Administration at Harvard Business School. The d'Arbeloff Chair was established in 1986 to support teaching and research on the
entrepreneurial process. The Chair honors the late Dimitri d'Arbeloff (HBS '55), whose entrepreneurial skills helped make Millipore Corporation a world leader in its industry. Mr. Sahlman received an A.B. degree in Economics from Princeton
University, an M.B.A. from Harvard University, and a Ph.D. in Business Economics, also from Harvard. His research focuses on the investment and financing decisions made in entrepreneurial ventures at all stages in their development. Mr.
Sahlman was co-chair of the Entrepreneurship and Service Management Unit from 1999 to 2002. From 1991 to 1999, he was Senior Associate Dean, Director of Publishing Activities, and chairman of the board for Harvard Business School
Publishing Corporation. From 1990 to 1991, he was chairman of the Harvard University Advisory Committee on Shareholder Responsibility. He is a member of the board of directors of several private companies.
You don't need to spend countless hours in a classroom, or have an MBA to become a successful entrepreneur. Entrepreneurs often don't have the time or patience to sit through a semester long class or six-week course in order to retrieve the answer to a question they have now--today. They need help quickly and efficiently. And this is where our idea for Founders School started.
As Senior Vice President of Hardware, Matt Hershenson brings a wealth of experience to Danger. He is responsible for Danger's hardware engineering, development and design efforts. Before co-founding Danger, Matt managed
the hardware group at Mainbrace Corporation, a Windows CE systems integrator. Prior to Mainbrace Corporation, Matt served in various roles at Philips Electronics. During his tenure with the Philips Mobile Computing Group, he was
responsible for the hardware of the Velo-1 handheld PC, one of the first Windows CE devices. While at Philips Semiconductors, Matt served as a systems architect, where he played an integral role in the design of numerous consumer handheld
devices, including the Sharp Mobilon, Philips Nino, and the Compaq C-series. Before Philips, Matt was a hardware engineer with Catapult Entertainment, since acquired by Hearme. He was part of the team that turned the vision of multi-player
gaming over the Internet into a reality. He handled all aspects of product development and design for the XBAND Video Game Modem. Matt also played a key role in the product development and design of the Apple Powerbook 150, then Apple's
most affordable PowerBook computer. Matt also co-founded MOTO Development Group, a product design consultancy firm specializing in product development. MOTO aided in the design of many technical products, such as remote controls for Apple
David Rothkopf is the President and CEO of Garten Rothkopf, an international advisory firm specializing in emerging market investment and risk management services. A major focus of Garten Rothkopf's work is on new trends
in Asia and Latin America, and the growth of alternative energy. Previously, Rothkopf was Founder, Chairman and CEO of Intellibridge, a firm offering open-source intelligence and advisory services on international issues, after serving for
two years as Managing Director of Kissinger Associates. Rothkopf also served as a Senior Trade Official in the Clinton Administration. In this capacity, he played a central role in developing and directing the Administration's
groundbreaking Big Emerging Markets Initiative. A prolific writer, David Rothkopf is the author of more than 150 articles on international themes for publications including the New York Times, Washington Post, Financial Times, Foreign
Affairs, and others. Among his more popular publications are Running the World: The Inside Story of the NSC and the Architects of American Power, and his most recent book, Superclass: The Global Power Elite and the World They Are
Making, which examines the power of global elites and how they are shaping globalization.
John Roos is the chief executive officer of Wilson Sonsini Goodrich & Rosati and a member of the Executive Management Committee and Policy Committee. Prior to becoming CEO in February 2005, John had been the firm's
managing director of professional services. He has been a partner at the firm since 1988. John's corporate practice focuses on the representation of growth companies in the corporate finance and securities areas. He represents both
privately held and public companies across a broad range of industries, including electronics, computers and software, and life sciences. He has represented many major Silicon Valley companies during mergers and acquisitions, initial
public offerings, strategic alliances, and joint ventures. He also has represented numerous start-up and early-stage companies in venture capital financings and other private placements of securities. John has an undergraduate degree from
Stanford University and J.D. from Stanford Law School. Courtesy of Wilson Sonsini Goodrich & Rosati
Entrepreneurs should understand the online marketing opportunities available on popular social networking sites like MySpace. Current marketers on MySpace include music and book publishers, auto companies, consumer products manufacturers, and even issue advocacy groups.
Katie Rodan, M.D., is the co-developer of Proactiv Solution, a highly successful acne skin care system for adults and teens, launched in 1995. Proactiv Solution continues to monopolize the acne skin care market as it
offers a solution for both treatment and prevention. Proactiv Solution has been used by over three million people, positioning Dr. Rodan in the forefront of acne treatment in the medical community. A well-recognized expert in her field,
Dr. Rodan has been interviewed and quoted in many national magazines, including Cosmopolitan, Glamour, Self, McCall's, Allure, Teen, Cosmogirl, Oprah, Redbook, Mirabella, Elle and Reader's Digest. She was featured in First Magazine for
Women, "Secrets of the Beauty Docs" (July 1996) and in Harper's Bazaar, "Five Hot Derms" (April 1998). She is a guest medical correspondent for KRON-TV News, the NBC affiliate in San Francisco, and has appeared on national television
shows, such as The Montel Williams Show, Barbara Walters' The View, and Later Today. In addition, Dr. Rodan has been included in Best Doctors in America. Dr. Rodan is an Adjunct Clinical Assistant Professor, Dermatology, Stanford
University School of Medicine. She has a private practice in medical, surgical and cosmetic dermatology in Oakland, CA. Dr. Rodan received her undergraduate degree in history from the University of Virginia and her medical degree from the
University of Southern California School of Medicine in Los Angeles. She completed her residency in dermatology at Stanford University School of Medicine. Courtesy of Proactiv Solution
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