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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
What constitutes productive sales training? Is it motivation, product knowledge, great presentation skills--yes, it's all of these and more. But it is not one or two at the expense of others, the authors warn. The right mix is the key, and the entrepreneur's commitment and support are vital.
This article presents a concise and informative overview of the marketing process based on the entrepreneur's perspective. Topics include strategy, planning, focusing on the customer, the CEO's role, and direct marketing.
Tactics for selling services are offered by an entrepreneur whose consulting firm places temporary senior-level talent in finance, law, and other disciplines in early-stage and growth companies.
Designing successful mobile health apps is becoming more challenging with the growth of the digital health market. Read about mobile health marketing.
While it is true that large companies always can afford full market research programs, entrepreneurs running growing companies should know there is a vast array of data and information that can be obtained at little cost and time.
Carving a niche in a specialty business entails listening to customers for specific needs and becoming known in the industry as an expert or insider, says the cofounder of a broker-dealer that serves credit unions.
Small companies are especially bedeviled by long sales cycles. Taking more control of the process will help. What can you do? Do a better job of tracking each step in the sales pipeline, developing a more efficient training program for new salespeople (a refresher for veterans), and more effectively identifying prospects. This article offers additional ways, compelling examples, and expert sources.
"No business plan survives first contact with customers," Steve Blank says. What? Isn't the point of planning that you maximize the likelihood of success in the marketplace? Well yes, but perhaps not the kind of planning you might be thinking about. A business plan conceived on paper, powered by a great idea or invention, enhanced by research on the size of the market and a customer profile, has great potential. But it also has a crucial flaw.
Shannon Henry, former writer of The Washington Post's "The Download" column, gives advice as a journalist to entrepreneurs about working with the media to generate publicity. This includes researching the publications you're interested in and making sure to give reporters a "news hook" about your firm.
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