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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
This article discusses one of the most effective market strategies for any company, creating a company brand.
This tool will help entrepreneurs describe their products or services in terms of their features and benefits.
This tool will help entrepreneurs consider and identify the marketing activities that should be incorporated into the their marketing plan.
This helpful chart identifies the advantages and disadvantages of the primary forms of media marketing--newspapers, magazines, television, infomercials, radio, and Internet.
For entrepreneurial ventures to compete with larger competitors, creative publicity and inventive viral marketing campaigns are among some tactics that can be used. Building a brand requires a compelling story and solid leadership.
There are four aspects to evaluating the effectiveness of your marketing activities--external factors, cost-benefits, feedback, and long term perspective.
When developing and marketing products and services, it is critical to clearly understand and communicate the offering's features and benefits.
A sample Sales/Service Process and ideas for developing your own sales process serve as a guide as you plan for sales growth.
If you're building a company for growth, don't ignore public relations but don't overdo it. The author says PR is much more than press releases-it's also about building relationships with investors, industry experts, and reporters to educate them about your product and industry.
Shannon Henry, former writer of The Washington Post's "The Download" column, gives advice as a journalist to entrepreneurs about working with the media to generate publicity. This includes researching the publications you're interested in and making sure to give reporters a "news hook" about your firm.
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