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Marketing and Sales

136 results found

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How to expand your startup overseas
OConnell Brian
10/4/2011
Blog Resource
Summary:

Going global is on the wish list of many U.S. entrepreneurs, especially given the sour American economy. But how to go about it? One leading venture capitalist offers some clues.

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How to Track Ad Results
8/2/2007
Summary:

Tracking advertising results is not always possible, but these three strategies from the "Wizard of Ads" can help. A great copywriter does, too.

Go To Source (www.entrepreneur.com)
How to Save Face in a Business Crisis
8/2/2007
Summary:

Sooner or later, your company will confront a crisis that requires a public response. How much communications planning you've done can determine how well you handle that crisis and how well your company weathers it.

Go To Source (www.entrepreneur.com)
How to Conduct Fundamental Market Research
Warner Bill
4/1/2007
Article Resource
Summary:

Completely understanding your market allows you to confidently approach any customer, potential partner, or investor. This entrepreneur and angel investor outlines a five-step process for knowing breadth and depth of the market landscape.

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Guide to Online Market Research
7/22/2010
File Resource
Summary:

This research guide is filled with tools, including databases, trade publications, and more to assist entrepreneurs as they study a potential market--customers, demographics, competitors, trends, and more.

Download
From company name to investment Venture-Med Angels advise startups
7/29/2013
Blog Resource
Summary: Read More
Finding Your Leg Up With a Niche Product
Blakely Sara
4/8/2004
Article Resource
Summary:

Attention-grabbing tactics for niche products include providing snappy names and packaging, placing cold calls, and befriending the media in an effort to win PR, says the founder of a specialty women's hosiery company.

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Find a Local Office
7/22/2010
Summary:

Allows export minded entrepreneurs to find local CS office for consultation and market research

Go To Source (www.buyusa.gov)
Features and Benefits Worksheet
1/22/2007
File Resource
Summary:

This tool will help entrepreneurs describe their products or services in terms of their features and benefits.

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External Sales Methods
FastTrac
2/2/2007
Article Resource
Summary:

This article reviews the advantages and disadvantages of an external sales method and helps entrepreneurs evaluate the most common types of external sales methods--licensing, existing distribution channels, and sales or manufacturer's representatives.

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