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Marketing and Sales

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Secondary Market Research Resources
Marchand Nikki
4/1/2007
Article Resource
Summary:

Understanding your industry, competitors, and customers is necessary for any entrepreneur. Primary research helps gather specific data, but secondary market research is also helpful. This article outlines fundamental, secondary research resources, which are either accessible online or at your local library.

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Emerging Markets: An Entrepreneur's Guide to Staying Sane, Safe and Profitable
Nelson R W
5/1/1998
Article Resource
Summary:

Doing business in the rough-and-tumble arena of underdeveloped countries involves adhering to global business basics, such as researching markets thoroughly, while coping with surprises, writes a veteran international entrepreneur who first took his company overseas three decades ago. In entering the "emerging markets," entrepreneurs need to keep close tabs on how (and if) they will be paid, as well as on local managers overly eager to make sales.

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How to expand your startup overseas
OConnell Brian
10/4/2011
Blog Resource
Summary:

Going global is on the wish list of many U.S. entrepreneurs, especially given the sour American economy. But how to go about it? One leading venture capitalist offers some clues.

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The 5 Best Mistakes We Made in 2013 (and How Were Learning From Them)
Nate Olson
1/15/2014
Blog Resource
Summary:

With 1 Million Cups, as with any startup, our tendency is to put our best foot forward. We spend a lot of time talking about all of the great successes that we've had over the past year--and there have been many. But one of the things that makes our program special is that sense of having a safe space to share what you haven't done well and what you're struggling with on a day-to-day basis.

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Medical device startups must show product's economic value
Parmar Arundhati
8/15/2012
Blog Resource
Summary:

Medical device startups must demonstrate a product's economic value as well as its clinical usefulness, say industry leaders. Read more about their advice for new healthcare businesses.

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Social Networking 3.0
Perkins Tony
8/16/2007
Audio Resource
Summary:

Introduced by AlwaysOn founder Tony Perkins, this panel discussion considers the new opportunities related to the social networking space. Panelists include moderator Charlene Li, Senior Analyst, Forrester Research; Travis Katz, SVP, MySpace International; Dustin Moskovitz, Co-Founder, Facebook; Rich Rosenblatt, CEO, Demand Media; Gina Bianchini, CEO, Ning; Karl Jacob, CEO, Wallop.

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PR for an early-stage company: When do you need it?
Pogorelc Deanna
1/5/2012
Blog Resource
Summary:

Publicity is good for an early-stage company, but you shouldn't be pumping lots of dollars into public relations for your new healthcare business. Read more about the right time to hire a PR agency.

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Three ways to look at a startup's total addressable market
Pogorelc Deanna
6/28/2012
Blog Resource
Summary:

Determining the total addressable market is an important step for early-stage startups. Here are three ways to do it.

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Founders School: 'Just in Time' Lessons for Entrepreneurs
Thom Ruhe
10/4/2013
Blog Resource
Summary:

You don't need to spend countless hours in a classroom, or have an MBA to become a successful entrepreneur. Entrepreneurs often don't have the time or patience to sit through a semester long class or six-week course in order to retrieve the answer to a question they have now--today. They need help quickly and efficiently. And this is where our idea for Founders School started.

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Building An Online Brand For Your Startup
Amanda Schnieders
9/12/2013
Blog Resource
Summary:

Strategic words are out. Personal search is in. This week, the Kauffman Foundation held a seminar on "Online Branding for Startups" with help from Mark Traphagen of Virante, a SEO marketing firm out of Durham, N.C. I learned a number of things in the hours we discussed branding with entrepreneurs and Kauffman associates, but here are my top four takeaways.

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