The Entrepreneur'sRESOURCE

Explore the Resource Center to find resources.  Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.

Marketing and Sales

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Building a Sales Compensation Plan That Works
Smith Jack P
Article Resource

This topic expert provides a step-by-step process for understanding a sales reps' potential for results, their motivation factors, and developing a comp plan that fits those characteristics. Strategy, combined with communication, can help sales reps meet their goals and their companies' profit goals.

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Building Your Brand

This tool helps you develop the intangible aspects of your company's brand--a collection of feelings and perceptions about quality, image, lifestyle and status.

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Building An Online Brand For Your Startup
Amanda Schnieders
Blog Resource

Strategic words are out. Personal search is in. This week, the Kauffman Foundation held a seminar on "Online Branding for Startups" with help from Mark Traphagen of Virante, a SEO marketing firm out of Durham, N.C. I learned a number of things in the hours we discussed branding with entrepreneurs and Kauffman associates, but here are my top four takeaways.

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All the World's a Niche
Johnson Robert L
Article Resource

Niche companies needn't be intimidated by their large corporate competitors because even the biggest companies must be adept at marketing differently to discreet audiences, writes the author, who founded the country's leading black-owned media concern. The solution is to stick to your specialty, maintain excitement with new ideas, and commit resources to expanding the brand.

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A Virtual Route to a High-Quality Brand
Williams John
Article Resource

The foundation of your company's brand is its logo. John Williams, creator of the original "do-it-yourself" logo Web site, explains how to create online a quality logo that can help build your brand quickly and inexpensively.

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101 Questions Every Company Should Ask Before Going International

Going international requires careful thought and planning. This article poses a set of questions (by category) for entrepreneurs to answer to prepare them for going abroad for customers and sales. Questions include market and channel issues, product translation and localization, and IP protection.

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