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Explore the Entrepreneurship.org Resource Center to find resources.  Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.

Marketing and Sales

149 results found

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Building Your Brand
6/1/2007
Summary:

This tool helps you develop the intangible aspects of your company's brand--a collection of feelings and perceptions about quality, image, lifestyle and status.

Go To Source (www.regions.com)
Conduct a Market Analysis
6/1/2007
Summary:

This tool will conduct market analysis to determine if there is a need for your idea or product/service, identify a new market, analyze your current market, gain a competitive advantage, and begin to establish a marketing plan.

Go To Source (www.regions.com)
Creating a Competitive Advantage
6/1/2007
Summary:

This tool will help you gain, maintain, and evaluate your competitive advantage.

Go To Source (www.regions.com)
Competing for Market Share--Maybe
5/24/2007
Summary:

Winning a bigger slice of the market is a good thing. Right? Maybe yes, maybe no. Geoffrey Moore shares his thoughts on how to evaluate your strategy.

Go To Source (geoffmoore.blogs.com)
Doing Business in Other Countries
5/24/2007
Summary:

Thinking about hiring in Canada, registering property in Armenia, or enforcing a contract in Denmark? This tool provides comparisons across 175 different economies.

Go To Source (www.doingbusiness.org)
Promoting Your Business
5/17/2007
Summary:

Every marketing plan starts the same way: by defining the target customer. Only then can an entrepreneur figure out the best way to reach them. Naturally, different types of target customers, or audiences, require different media and campaigns -- referred to as a promotional mix -- to reach them most effectively and efficiently. This tool takes a look at some different types of promotional media, and discusses the pros and cons of effectively reaching a target audience through each.

Go To Source (www.regions.com)
Marketing Map Worksheet
4/27/2007
File Resource
Summary:

This tool will help you develop a Marketing Map for marketing your product or service.

Download
Creative Research to Test Assumptions
Leibel Kevin
4/1/2007
Article Resource
Summary:

This entrepreneur attributes his success to a philosophy built on persistence, creativity, and a penchant for asking, "Why not?" His path as an entrepreneur is rooted in creative, out-of-the-box market research capabilities.

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How to Conduct Fundamental Market Research
Warner Bill
4/1/2007
Article Resource
Summary:

Completely understanding your market allows you to confidently approach any customer, potential partner, or investor. This entrepreneur and angel investor outlines a five-step process for knowing breadth and depth of the market landscape.

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Market Research Informs a Business Idea
Smith Sally E
4/1/2007
Article Resource
Summary:

This entrepreneur and former banking executive shows how she used market research to discover the opportunity for an unexpected new venture. She researched ways around obstacles, identified solutions, and stayed creative--until one day, she found herself at the helm of a very successful business.

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