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Marketing and Sales

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Guide to Competitive Intelligence (CI)
10/11/2007
Summary:

Understanding market competition is an integral part of establishing a viable business strategy. Used for both short- and long-term purposes, business intelligence can inform decisions related to pricing, advertising, marketing, and branding. Public and private resources, as well as professional research services, are profiled here. And there are several additional links for you to gather competitive intelligence on competitive intelligence.

Go To Source (www.work.com)
Book Preview: Word of Mouth Marketing by Andy Sernovitz
10/4/2007
Summary:

Using barbers to promote prostate cancer treatments? Giving cabbies free rooms to boost occupancy rates at a hotel? These ideas are word-of-mouth marketing at its best. And there are plenty more, including ones you dream up for your company.

Go To Source (blog.guykawasaki.com)
Pipeline Management
10/4/2007
Summary:

Sales forecasts made by salespeople are usually overoptimistic and often inaccurate. This article offers the basic processes and thinking behind successful forecasting systems that rely on history instead of hope.

Go To Source (www.vcconfidential.com)
When Start-Ups Can't Sell
9/27/2007
Summary:

Start-ups face special marketing challenges, not the least of which can be the founder's ego. This article is an excellent in-depth review of the big sales problems startups can experience--and how to solve them.

Go To Source (www.angel-investor-news.com)
Using digg and Netscape to Get Traffic
9/20/2007
Summary:

Want to increase your Web site traffic? Sure you do. Well, here's the story you've been waiting for. Catchy titles, current facts and figures, and articles that benefit your target audiences are just a few ways to drive traffic. Read more to learn more from this helpful piece

Go To Source (www.pronetadvertising.com)
Geek Marketing 101
9/13/2007
Summary:

A message to geeks who may not appreciate that marketing is a conversation with customers, this practical piece can help them understand that the passions of geeks are not the passions of users. Ten quick, clear tips.

Go To Source (makemarketinghistory.blogspot.com)
Time for Some Buzz-Kill
9/6/2007
Summary:

A Business Week columnist argues for putting a cork in the mouths of marketing gurus who spout jargon that only complicates an already complicated task. It's a fun piece filled with interesting facts that drive a very sharp point home: Always keep it simple.

Go To Source (www.businessweek.com)
The Competitive Intelligence Handbook
8/23/2007
Summary:

In effect a promotion for "The Competitive Intelligence Handbook," this link is nonetheless of value because it provides the first four chapters in full, including an overview of the industry and some axioms entrepreneurs should understand. Links to other resources are a practical bonus.

Go To Source (www.combsinc.com)
The World's Shortest Marketing Plan
8/23/2007
Summary:

Marketing plans don't have to be long to be effective; in fact just the opposite, says this international marketing VP. He's even provided a handy matrix-like template he invented when he realized the templates available were much too long.

Go To Source (kellyodell.blogspot.com)
The Entrepreneurial Mind: Short-cut to Trouble
8/9/2007
Summary:

Are your startup financials accurate? Odds are they are not, perhaps significantly so, because you have not spent the necessary time and effort forecasting revenues. This article explains why revenues, not expenses, are the most important--and difficult--numbers to get right.

Go To Source (forum.belmont.edu)

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