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Marketing and Sales

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Teach A Man to Make Cell Calls...
11/8/2007
Summary:

Though perhaps not as exciting as a blockbuster launch like Amazon, more and more, technology-enabled business services will be integrated into the world of entrepreneurial ventures. Cost-laden process inefficiencies that can be addressed with software-driven solutions can become the hallmark of new business growth.

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Negotiation Course
Christensen Stan Springer Dan
11/12/2007
VideoSeries Resource
Summary:

Dan Springer brings over 20 years of executive leadership and strategic sales and marketing consulting experience to Responsys, with proven success in interactive marketing, e-commerce, and finance. As Chief Executive Officer, Dan is responsible for charting Responsys' strategic direction and extending the company's leadership into new realms of digital marketing. Prior to Responsys, Dan was Managing Director in the San Francisco office of Modem Media where he was responsible for general management of the agency's western United States operations. Dan led the development of the agency's Performance Marketing capability by leveraging database marketing, web site analytics and search engine marketing techniques. Prior to Modem Media as the CEO of Telleo, Inc., he refocused the business from online advertising to business partnerships with leading brands like Taco Bell. Previously, Springer was also the Chief Marketing Officer and General Manager for NextCard, where he built the fastest-growing credit card in history by creating one of the Internet's top five advertisers. He started his career as a consultant at McKinsey & Company and DRI/McGraw-Hill. Dan holds an MBA from Harvard University and a BA in Mathematics and Economics from Occidental College. He also sits on the board of directors for ITI, E-LOAN and The Randall Museum.

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Entrepreneurial Thought Leaders Lecture
Kapor Mitch
1/16/2008
VideoSeries Resource
Summary:

Mitch Kapor has been at the forefront of the information technology revolution for a generation as an entrepreneur, investor, social activist, and philanthropist. Most recently, Mr. Kapor founded Foxmarks, an upcoming search engine based on bookmarks and related metadata. He received a B.A. from Yale College in 1971 and studied psychology, linguistics, and computer science as part of a major in Cybernetics. He attended the Sloan School of Management at MIT before leaving for a Silicon Valley startup. Mr. Kapor founded Lotus Development Corp. in 1982 and with Jonathan Sachs created Lotus 1-2-3, which made the PC ubiquitous in business in the 1980's. In 1990, he co-founded the Electronic Frontier Foundation. He founded the Mitchell Kapor Foundation in 1997 and the Open Source Applications Foundation in 2001. He became the founding Chair of the Mozilla Foundation in 2003 and is a trustee of the Level Playing Field Institute. From 1994-1996, he served as Adjunct Professor at the MIT Media Lab. From 1999 to 2001, Mr. Kapor was a partner at Accel. In 2006, he became an Adjunct Professor at the School of Information at Berkeley. Mr. Kapor has contributed pieces on information infrastructure policy, intellectual property, and antitrust in the digital era topublications such as Scientific American, The New York Times, and Forbes.

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Entrepreneurial Thought Leaders Lecture
Maples Mike Jr Conway Ron
1/23/2008
VideoSeries Resource
Summary:

Mike Maples, Jr. is the managing partner of Maples Investments, and is an entrepreneur in his own right. Before becoming a full-time investor, he worked in a variety of executive and management roles in high-growth companies. His background spans a variety of markets including consumer technology, small business, and the enterprise, and he has served in various executive roles in product development, marketing, and corporate strategy. Mike began his technology career in high school, when he started a software company that developed games and educational products for the original IBM PC. He has been passionate about the technology industry ever since. Most recently, Mike co-founded Motive, Inc., the world's leading broadband software company in 1997 and played key roles in its growth from raw start-up through sales of $100 million. Motive was one of the only successful technology IPOs in 2004, and the most successful infrastructure software IPO for the prior three years. At Motive, Mike was General Manager of Motive's Corporate Business Unit, as well as Chief Marketing and Strategy officer. Prior to Motive, Mike was responsible for worldwide product marketing at Tivoli Systems, where he managed the company's product portfolio from its early-stage development through its 1995 IPO and growth to a $750M line of business within the IBM Software Group. Mike began his professional career at Silicon Graphics, where he served in business development and product marketing roles. In his spare time Mike is an amateur artist, movie-maker, and calligrapher. He holds an Engineering degree from Stanford University, an MBA from Harvard Business School, and is a frequent speaker at industry conferences and a guest-lecturer on entrepreneurship at Harvard Business School, Stanford University, Princeton University, and the University of Texas.

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Entrepreneurial Thought Leaders Lecture
Crosby Brett
2/13/2008
VideoSeries Resource
Summary:

Brett Crosby is the Group Product Marketing Manager of Google Analytics. He has been shaping the Web Analytics industry for ten years as the co-founder of Urchin Software Corporation and more recently as a senior product leader at Google. He is currently responsible for product positioning, feature roadmap development and all external product communications. Brett holds a degree from USC in Political Science and International Relations.

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Entrepreneurial Thought Leaders Lecture
Gilbert Jay Coen Kassoy Andrew Houlahan Bart
2/27/2008
VideoSeries Resource
Summary:

Prior to joining B Lab, Kassoy spent 16 years in the private equity business, most recently as a partner at MSD Real Estate Capital, an affiliate of MSD Capital, the $12 billion investment vehicle for Michael Dell. Kassoy is dedicated to growing innovative for-profit and non-profit models for social change. He is a board member of Working Today and the Freelancers Union, which provide affordable health insurance and other financial services to independent workers in thirty-two states. He also sits on the boards of Echoing Green, Wall St. Without Walls, and acts as an advisor to Civic Builders. Andrew was raised in Boulder, Colorado and graduated with distinction from Stanford University, where he was a Truman Scholar and President's Award winner. In 2001, he was named a Henry Crown Fellow by the Aspen Institute. Kassoy has also been active in Colorado politics, and he has served as a member of the Council on Foreign Relations. He is married to Kamy Wicoff, a writer, and he has two young sons.

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Entrepreneurial Thought Leaders Lecture
Wilcox Ken
3/5/2008
VideoSeries Resource
Summary:

Ken Wilcox is president and CEO of SVB Financial Group. Since January 2000, when he took on the role, Wilcox has successfully pursued a strategy of expansion and diversification, while remaining focused on the company's core niches of technology, life sciences, private equity and premium wineries. Wilcox joined Silicon Valley Bank in 1990 when he co-founded the company's East Coast Technology Division. In this role, Wilcox managed the first regional office of Silicon Valley Bank and was responsible for all lending activity east of the Mississippi River. Upon promotion to chief banking officer in 1997, Wilcox moved from Massachusetts to California and became president and CEO within four years. Prior to joining Silicon Valley Bank, Wilcox spent two years as a member of the Technology Lending Group with the Bank of New England and five years at Shawmut Bank in Boston. Prior to his banking career, Wilcox was a professor of German at The University of North Carolina at Chapel Hill. Wilcox received a bachelor's degree in German studies from Oakland University and a Ph.D. in German Studies from The Ohio State University. He also earned a master's of business administration from Harvard Business School. Wilcox is a member of the board of directors of the Federal Reserve Bank of San Francisco and the Silicon Valley Leadership Group.

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Entrepreneurial Thought Leader Speaker Series
Housenbold Jeff
4/16/2008
VideoSeries Resource
Summary:

Jeffrey Housenbold is President & CEO of Shutterfly, Inc., an internet-based social expression and personal publishing service. Shutterfly provides a full range of products and services that enable consumers to manage their digital photographs. Housenbold has a successful track record of building online consumer franchises by combining commerce and community. In June 2006, he received the Ernst & Young Entrepreneur of the Year Award in the Retail and Consumer Products category for the Northern California region. Previously, Housenbold was Vice President of Business Development & Internet Marketing at eBay, where he managed customer acquisition and retention. At eBay he also held positions as Vice President & General Manager of its Business-to-Consumer Group and Vice President of Mergers and Acquisitions. Formerly, he held senior management positions with AltaVista, including Vice President & General Manager, and was the Chief Operating Officer of Raging Bull, the community finance portal. He also served as Vice President of Corporate Development at WinStar Communications and as Manager and Founder of Accenture's Media & Entertainment Strategy Group. Housenbold completed his undergraduate degree with High Honors at Carnegie Mellon University in Economics and Business Administration and was also a Presidential Scholar. He went on to earn his MBA from Harvard Business School where he was a Dean's Fellow. Housenbold is the co-author of The Shutterfly Guide to Great Digital Photos, an instructional book published by McGraw-Hill on the essentials of digital photography and managing images. He is an avid photographer with his Canon 30D.

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Entrepreneurial Thought Leader Speaker Series
Rothkopf David
4/16/2008
VideoSeries Resource
Summary:

David Rothkopf is the President and CEO of Garten Rothkopf, an international advisory firm specializing in emerging market investment and risk management services. A major focus of Garten Rothkopf's work is on new trends in Asia and Latin America, and the growth of alternative energy. Previously, Rothkopf was Founder, Chairman and CEO of Intellibridge, a firm offering open-source intelligence and advisory services on international issues, after serving for two years as Managing Director of Kissinger Associates. Rothkopf also served as a Senior Trade Official in the Clinton Administration. In this capacity, he played a central role in developing and directing the Administration's groundbreaking Big Emerging Markets Initiative. A prolific writer, David Rothkopf is the author of more than 150 articles on international themes for publications including the New York Times, Washington Post, Financial Times, Foreign Affairs, and others. Among his more popular publications are Running the World: The Inside Story of the NSC and the Architects of American Power, and his most recent book, Superclass: The Global Power Elite and the World They Are Making, which examines the power of global elites and how they are shaping globalization.

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Entrepreneurial Thought Leader Speaker Series
Diamandis Peter
4/23/2008
VideoSeries Resource
Summary:

Dr. Diamandis is the Chairman and CEO of the X PRIZE Foundation, which awarded the $10,000,000 Ansari X PRIZE for private spaceflight. Diamandis is focused on building the X PRIZE Foundation into a world-class prize institute. The X PRIZE is now developing X PRIZEs in Genomics, Automotive, Education, Medicine, Energy, and Social fields. He is also an international leader in the commercial space arena, having founded and run many of the sector's leading entrepreneurial companies. Diamandis serves as the CEO of Zero Gravity Corporation, a commercial space company developing private, FAA-certified parabolic flights utilizing Boeing 727-200 aircraft. In addition, he is the chairman and co-founder of the Rocket Racing League. Diamandis is a co-founder and director of Space Adventures, the company that brokered the launches of four private citizens to the International Space Station. In 1987, Diamandis co-founded the International Space University (ISU), where he served as the University's first managing director. Today he is a trustee of the $30M ISU, based in Strasbourg, France. Prior to ISU, Diamandis was chairman of Students for the Exploration and Development of Space (SEDS), an organization he founded while earning his undergraduate degree in molecular genetics and graduate degree in aerospace engineering at MIT in 1980. SEDS is the world's largest student pro-space organization. After MIT he attended Harvard Medical School, where he received his M.D. In 2005 he has was also awarded an honorary Doctorate from the International Space University. Diamandis is the winner of the 2007 Arthur C. Clarke Award for Innovation, the 2006 (inaugural) Heinlein Award, the 2006 Lindbergh Award, the 2006 Wired RAVE Award, the 2006 Neil Armstrong Award for Aerospace Achievement and Leadership, the Konstantine Tsiolkovsky Award, twice the winner of the Aviation & Space Technology Laurel, and the 2003 Worl

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