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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Businesses should strive to project their image in all components of their marketing strategy, including advertisements, printed media, customer services, location, and more.
Every business has an image, whether it is created intentionally or not. This article discusses ways to establish a brand to promote your business image.
Developing niche markets can be a successful marketing technique as it can save resources, time, and money.
Developing effective marketing strategies can be the difference in the success of roughly equal products and services.
This article reviews the advantages and disadvantages of an external sales method and helps entrepreneurs evaluate the most common types of external sales methods--licensing, existing distribution channels, and sales or manufacturer's representatives.
This article reviews the advantages and disadvantages of an internal sales method and helps entrepreneurs evaluate the most common types of internal sales methods--solo approach, direct sales force, and internet.
Many forms of advertising can be used by companies today but the only effective form of advertising is the one that reaches the eyes and ears of your intended audience.
Promoting your products and services is a great way to stay in front of the potential or existing customers and to create interest to buy again.
Publicity is known as "free advertising" but can be expensive in terms of the time and resources you invest. This article will discuss how to make publicity work for you.
This article discusses one of the most effective market strategies for any company, creating a company brand.
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