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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
Businesses should strive to project their image in all components of their marketing strategy, including advertisements, printed media, customer services, location, and more.
Developing effective marketing strategies can be the difference in the success of roughly equal products and services.
Developing niche markets can be a successful marketing technique as it can save resources, time, and money.
This article reviews traditional marketing activities as well as marketing on the Internet.
This article discusses one of the most effective market strategies for any company, creating a company brand.
Publicity is known as "free advertising" but can be expensive in terms of the time and resources you invest. This article will discuss how to make publicity work for you.
Promoting your products and services is a great way to stay in front of the potential or existing customers and to create interest to buy again.
Many forms of advertising can be used by companies today but the only effective form of advertising is the one that reaches the eyes and ears of your intended audience.
This article provides ideas on how to track the effectiveness of your marketing activities.
This article reviews the advantages and disadvantages of an internal sales method and helps entrepreneurs evaluate the most common types of internal sales methods--solo approach, direct sales force, and internet.
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