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Wendy Torrance : Blog

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Leaving Presentations to Chance is Like Embarking on a Trip Without a Map
Wendy Torrance
11/19/2013
Blog Resource
Summary:

Leaving presentations to chance is like embarking on a trip without a map (hat tip to Amanda Schnieders for the metaphor). If you don't know where you're headed and how you'll get there, you may not reach your destination.

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Startups: How to Build Something People Will Buy
Wendy Torrance
3/14/2014
Blog Resource
Summary:

"No business plan survives first contact with customers," Steve Blank says. What? Isn't the point of planning that you maximize the likelihood of success in the marketplace? Well yes, but perhaps not the kind of planning you might be thinking about. A business plan conceived on paper, powered by a great idea or invention, enhanced by research on the size of the market and a customer profile, has great potential. But it also has a crucial flaw.

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