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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
This article discusses one of the most effective market strategies for any company, creating a company brand.
Three dogs, two guys, and one 59-cent biscuit cutter add up to powerful national public relations: A high-brow bakery for dogs becomes the toast of prestigious publications and broadcast outlets (The Wall Street Journal, the cover of Forbes, People magazine and The Oprah Winfrey Show). In this engaging article, its co-founder serves up tips that are as tough as the business is winsome for your doing the same. Among the suggestions: massage that rookie from the local weekly.
When developing a strategic plan to launch an international business program, growing companies must consider the potential barriers and adjustments they might need to make to their products and services.
Distributors, sales representatives, and cooperatives are all different venues for enabling entrepreneurial companies to sell their products and services. Understand the similarities and differences, and chose the alternative that is right for your business.
Rather than viewing compensation plans as a motivational tool, this entrepreneur believes they should be considered a means for managing risk and protecting the company's cash assets. He explains his firm's model, which is based on transferring more risk to sales associates, sharing resources across clients, and tying a portion of base salary to reaching certain revenue-related milestones.
Participating in trade shows is a significant way to earn press coverage and publicity for your company. This author provides a nine-step plan to execute a solid trade show presence, such as meet with media at the show and allow attendees to demo your product or service.
Entrepreneurial success awaits companies that are not just better but different. If you keep your promises and sell more than just product, you'll be irresistible.
Niche businesses either start with specific offerings for a discreet audience or carve out specialities within a broader base. Either way, entrepreneurs who operate niche companies must understand themselves, their goals, and their customers, in order to deliver marketing campaigns that are simple and effective.
Understanding your customers' state of mind is only the first step in the process of closing a sale. Fear, uncertainty and doubt can be increased or decreased, using a few simple techniques.
When customers complain, you're getting market intelligence for free. Treat every gripe as a chance to fix the problem and build your company's reputation for good service.
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