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Marketing and Sales : Article

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PR in Service to Building the Company
Ejabat Mory
1/4/2007
Article Resource
Summary:

If you're building a company for growth, don't ignore public relations but don't overdo it. The author says PR is much more than press releases-it's also about building relationships with investors, industry experts, and reporters to educate them about your product and industry.

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Advertising
FastTrac
1/25/2007
Article Resource
Summary:

Many forms of advertising can be used by companies today but the only effective form of advertising is the one that reaches the eyes and ears of your intended audience.

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Marketing Evaluation
FastTrac
1/18/2007
Article Resource
Summary:

This article provides ideas on how to track the effectiveness of your marketing activities.

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Monitoring and Controlling Marketing
FastTrac
1/18/2007
Article Resource
Summary:

There are four aspects to evaluating the effectiveness of your marketing activities--external factors, cost-benefits, feedback, and long term perspective.

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Product/Service Features and Benefits
FastTrac
1/18/2007
Article Resource
Summary:

When developing and marketing products and services, it is critical to clearly understand and communicate the offering's features and benefits.

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Promotions
FastTrac
1/25/2007
Article Resource
Summary:

Promoting your products and services is a great way to stay in front of the potential or existing customers and to create interest to buy again.

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Publicity
FastTrac
1/25/2007
Article Resource
Summary:

Publicity is known as "free advertising" but can be expensive in terms of the time and resources you invest. This article will discuss how to make publicity work for you.

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Using Branding to Increase Sales
FastTrac
1/25/2007
Article Resource
Summary:

This article discusses one of the most effective market strategies for any company, creating a company brand.

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Visibility Tactics
FastTrac
1/25/2007
Article Resource
Summary:

This article reviews traditional marketing activities as well as marketing on the Internet.

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Developing Niched Markets
FastTrac
2/8/2007
Article Resource
Summary:

Developing niche markets can be a successful marketing technique as it can save resources, time, and money.

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