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Marketing and Sales : Article

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Three Universal Laws of Marketing: How to Get Customers to Beg for Your Product
Smilor Ray
11/27/2000
Article Resource
Summary:

Entrepreneurial success awaits companies that are not just better but different. If you keep your promises and sell more than just product, you'll be irresistible.

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The Blessing of Complaints: How Rantings and Ravings Can Help You Succeed
Smilor Ray
3/26/2001
Article Resource
Summary:

When customers complain, you're getting market intelligence for free. Treat every gripe as a chance to fix the problem and build your company's reputation for good service.

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Developing Online Publications
Smart Todd
9/1/2006
Article Resource
Summary:

Online publishing is a key tool for building credibility and growing relationships for your business. To attract customer attention to your products, direct your communications to the right customers with the right message.

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Doing Business in the Global Village: Legal and Strategic Aspects
Sherman Andrew J
9/25/2000
Article Resource
Summary:

Small and growing companies are discovering lucrative new markets abroad. Developing countries are importing products, tech know-how and system support and offering franchising, licensing and distribution opportunities. If your company is expanding abroad, you need to know what you're getting into.

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Understanding Legal and Structural Issues In Establishing Sales and Distribution Channels
Sherman Andrew J
1/1/2004
Article Resource
Summary:

Distributors, sales representatives, and cooperatives are all different venues for enabling entrepreneurial companies to sell their products and services. Understand the similarities and differences, and chose the alternative that is right for your business.

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Understanding the Basics of Expanding Your Business Abroad
Sherman Andrew J Levine David J
4/1/2004
Article Resource
Summary:

When developing a strategic plan to launch an international business program, growing companies must consider the potential barriers and adjustments they might need to make to their products and services.

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Entrepreneurial Marketing Person to Person
Sheets Mary Ellen
1/15/2005
Article Resource
Summary:

Giving back to the community-and engaging one-on-one with charitable operatives, the press, and other local constituencies-enables small businesses to increase exposure at little cost, says the founder of a national moving franchiser.

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Ethics Abroad: Business Fundamentals, Value Judgments
Rhodes Richard
12/16/2002
Article Resource
Summary:

Doing business ethically in third world countries involves providing instruction about U.S. business standards in cultures whose business fundamentals are vastly different, writes the author. Another imperative concerns the wisdom of respecting cultural differences without crossing the line to engage in practices considered inappropriate or immoral in the West.

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Emerging Markets: An Entrepreneur's Guide to Staying Sane, Safe and Profitable
Nelson R W
5/1/1998
Article Resource
Summary:

Doing business in the rough-and-tumble arena of underdeveloped countries involves adhering to global business basics, such as researching markets thoroughly, while coping with surprises, writes a veteran international entrepreneur who first took his company overseas three decades ago. In entering the "emerging markets," entrepreneurs need to keep close tabs on how (and if) they will be paid, as well as on local managers overly eager to make sales.

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Secondary Market Research Resources
Marchand Nikki
4/1/2007
Article Resource
Summary:

Understanding your industry, competitors, and customers is necessary for any entrepreneur. Primary research helps gather specific data, but secondary market research is also helpful. This article outlines fundamental, secondary research resources, which are either accessible online or at your local library.

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