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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
By understanding customers' needs, a product can be developed to meet these needs. This author outlines three quick and inexpensive methods to help: Be Your Own Customer, Critically Observe the Customer, and Listen to the Voice of the Customer.
Businesses should strive to project their image in all components of their marketing strategy, including advertisements, printed media, customer services, location, and more.
Every business has an image, whether it is created intentionally or not. This article discusses ways to establish a brand to promote your business image.
The foundation of your company's brand is its logo. John Williams, creator of the original "do-it-yourself" logo Web site, explains how to create online a quality logo that can help build your brand quickly and inexpensively.
Developing niche markets can be a successful marketing technique as it can save resources, time, and money.
Developing effective marketing strategies can be the difference in the success of roughly equal products and services.
This article reviews the advantages and disadvantages of an internal sales method and helps entrepreneurs evaluate the most common types of internal sales methods--solo approach, direct sales force, and internet.
This article reviews the advantages and disadvantages of an external sales method and helps entrepreneurs evaluate the most common types of external sales methods--licensing, existing distribution channels, and sales or manufacturer's representatives.
This article reviews traditional marketing activities as well as marketing on the Internet.
This article discusses one of the most effective market strategies for any company, creating a company brand.
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