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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
Promoting your products and services is a great way to stay in front of the potential or existing customers and to create interest to buy again.
Your basic business strategy and product plan needs to be rooted in an understanding of what it takes beat the competition. To do so, this author says you must have a realistic understanding of what you are up against, and he lays out a method to do smart market research.
Understanding your industry, competitors, and customers is necessary for any entrepreneur. Primary research helps gather specific data, but secondary market research is also helpful. This article outlines fundamental, secondary research resources, which are either accessible online or at your local library.
Shannon Henry, former writer of The Washington Post's "The Download" column, gives advice as a journalist to entrepreneurs about working with the media to generate publicity. This includes researching the publications you're interested in and making sure to give reporters a "news hook" about your firm.
While it is true that large companies always can afford full market research programs, entrepreneurs running growing companies should know there is a vast array of data and information that can be obtained at little cost and time.
Tactics for selling services are offered by an entrepreneur whose consulting firm places temporary senior-level talent in finance, law, and other disciplines in early-stage and growth companies.
Market research results can help an entrepreneur change company behavior. To that end, this author recommends a ten-step plan for tapping the power of focus groups to conduct research that is immediately actionable.
When customers complain, you're getting market intelligence for free. Treat every gripe as a chance to fix the problem and build your company's reputation for good service.
Understanding your customers' state of mind is only the first step in the process of closing a sale. Fear, uncertainty and doubt can be increased or decreased, using a few simple techniques.
Niche businesses either start with specific offerings for a discreet audience or carve out specialities within a broader base. Either way, entrepreneurs who operate niche companies must understand themselves, their goals, and their customers, in order to deliver marketing campaigns that are simple and effective.
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