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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Businesses should strive to project their image in all components of their marketing strategy, including advertisements, printed media, customer services, location, and more.
There are four aspects to evaluating the effectiveness of your marketing activities--external factors, cost-benefits, feedback, and long term perspective.
When developing and marketing products and services, it is critical to clearly understand and communicate the offering's features and benefits.
This article reviews the advantages and disadvantages of an internal sales method and helps entrepreneurs evaluate the most common types of internal sales methods--solo approach, direct sales force, and internet.
Every business has an image, whether it is created intentionally or not. This article discusses ways to establish a brand to promote your business image.
Make e-mail your ally to enhance the way you market and sell products and services over the Internet, writes this technological entrepreneur. As you turn to e-commerce, turn first to e-mail to develop a list of potential customers who also want to hear from you, get the word out about your offerings, and eventually customize your pitches for individual buyers, the author advises. Just avoid the big e-mail no-no: spamming.
Some of the most powerful resources that improve your accessibility - without losing precious time - are online. The web is your platform to create and sustain key relationships.
An entrepreneurial company just past the start up stage faces the issue of how to find customers for its product or service, price it right and get the word out, writes the founder of a software company and also a previous business. Meeting the challenges of phase two sets the stage for substantial growth, the author says.
The founder of a software company explains that turning to independent entrepreneurial talent to sell products enables faster growth at a more reasonable cost.
eBay has become one of the leading marketing resources and distribution channels for individuals and businesses. Noting the fast and diversified growth of the eBay marketplace, this article describes eBay's utility for entrepreneurs interested in getting started as an eBay seller.
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