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Attention-grabbing tactics for niche products include providing snappy names and packaging, placing cold calls, and befriending the media in an effort to win PR, says the founder of a specialty women's hosiery company.
This article reviews the advantages and disadvantages of an external sales method and helps entrepreneurs evaluate the most common types of external sales methods--licensing, existing distribution channels, and sales or manufacturer's representatives.
Foreign markets enable entrepreneurs to increase revenue and expand markets, according to the author, who took her software company into Europe after only three years.
Doing business ethically in third world countries involves providing instruction about U.S. business standards in cultures whose business fundamentals are vastly different, writes the author. Another imperative concerns the wisdom of respecting cultural differences without crossing the line to engage in practices considered inappropriate or immoral in the West.
Global growth is essential for entrepreneurial companies but must be managed to overcome challenges such as language barriers and tax-related paperwork, says the founder of a Harley-Davidson licensee.
Giving back to the community-and engaging one-on-one with charitable operatives, the press, and other local constituencies-enables small businesses to increase exposure at little cost, says the founder of a national moving franchiser.
Doing business in the rough-and-tumble arena of underdeveloped countries involves adhering to global business basics, such as researching markets thoroughly, while coping with surprises, writes a veteran international entrepreneur who first took his company overseas three decades ago. In entering the "emerging markets," entrepreneurs need to keep close tabs on how (and if) they will be paid, as well as on local managers overly eager to make sales.
Going global takes guts, the author asserts. You have to confront the unknown and make it look easy when it's not.
Make e-mail your ally to enhance the way you market and sell products and services over the Internet, writes this technological entrepreneur. As you turn to e-commerce, turn first to e-mail to develop a list of potential customers who also want to hear from you, get the word out about your offerings, and eventually customize your pitches for individual buyers, the author advises. Just avoid the big e-mail no-no: spamming.
Small and growing companies are discovering lucrative new markets abroad. Developing countries are importing products, tech know-how and system support and offering franchising, licensing and distribution opportunities. If your company is expanding abroad, you need to know what you're getting into.
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