The Entrepreneur'sRESOURCE

Explore the Entrepreneurship.org Resource Center to find resources.  Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.

Marketing and Sales : Article

79 results found

Filter Options
A Guide to Using Google Analytics
DeSoto Alden
9/1/2006
Article Resource
Summary:

Google Analytics is a free service that shows you how visitors found your Web site and how they interact with it. This information is useful especially for online marketers who want to focus their limited marketing resources and get the most value from their online advertising.

Read More
What MySpace Means for Marketers
Rodgers Zachary
9/1/2006
Article Resource
Summary:

Entrepreneurs should understand the online marketing opportunities available on popular social networking sites like MySpace. Current marketers on MySpace include music and book publishers, auto companies, consumer products manufacturers, and even issue advocacy groups.

Read More
The Rise of the Participant Economy
Sifry David L
9/1/2006
Article Resource
Summary:

The rise of today's participant economy should be viewed by marketers as an opportunity. Technorati's David Sifry says the overall goal is to build a concrete two-way relationship with your customers in this new e-communications era.

Read More
Developing Online Publications
Smart Todd
9/1/2006
Article Resource
Summary:

Online publishing is a key tool for building credibility and growing relationships for your business. To attract customer attention to your products, direct your communications to the right customers with the right message.

Read More
Capitalizing on eBay's Distribution Channel
Gordon Debbie
9/1/2006
Article Resource
Summary:

eBay has become one of the leading marketing resources and distribution channels for individuals and businesses. Noting the fast and diversified growth of the eBay marketplace, this article describes eBay's utility for entrepreneurs interested in getting started as an eBay seller.

Read More
Pay Per Click for Targeted Results
Kenefake Jerry
9/6/2006
Article Resource
Summary:

Pay-per-click advertising can be a great tool for qualifying prospects, driving them to your Web site, and ultimately increasing sales. Read how this entrepreneur has refined his use of sponsored links and pay-per-click advertising to zero in on his target niche, doubling order sizes and boosting overall sales three-fold.

Read More
Public Relations More than Press Releases
Kraus Margery
1/4/2007
Article Resource
Summary:

Quality public relations is not a tactic but is an essential part of entrepreneurial success. Investing in public relations builds "return on reputation" (ROR) along with your products' "return on investment" (ROI) to build company value for the long term.

Read More
Public Relations During a Crisis: Balancing Truths
Taffel Alan
1/4/2007
Article Resource
Summary:

Most entrepreneurs at some point experience crises in their businesses, which require crisis communication strategies. The key is developing a crisis management strategy that is up-front about the problem at hand and also focuses on maintaining the firm's long-term viability.

Read More
Trade Shows: A Key Tool For Marketers
Krotz Joanna L
1/4/2007
Article Resource
Summary:

Participating in trade shows is a significant way to earn press coverage and publicity for your company. This author provides a nine-step plan to execute a solid trade show presence, such as meet with media at the show and allow attendees to demo your product or service.

Read More
PR in Service to Building the Company
Ejabat Mory
1/4/2007
Article Resource
Summary:

If you're building a company for growth, don't ignore public relations but don't overdo it. The author says PR is much more than press releases-it's also about building relationships with investors, industry experts, and reporters to educate them about your product and industry.

Read More

Search for Resources

Stay Connected

Email Newsletter Signup

Want to get connected? Sign up to receive regular news, polls and updates from The Kauffman Foundation.

Kauffman Founders School
A robust online curriculum for entrepreneurs.
Explore Founders School >



A network of U.S. cities facilitating a weekly entrepreneur education program.  Go to 1 Million Cups >


FastTrac
Whether you are starting or growing a company, FastTrac will help you live your dream at each stage.
Get started with FastTrac >

Email Newsletters

Want to be up-to-date with the latest news and updates from Entrepreneurship.org? To subscribe, just give us your email address below; you'll choose which e-newsletters you'd like to receive on the next screen.