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Marketing and Sales : Article

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Selling Your Soul: The Personal Sacrifices of the Entrepreneur
Jagemann Paula L
1/4/2007
Article Resource
Summary:

The author illustrates how a vigorous public relations campaign-more than any marketing effort-helped establish her company's growth track, especially through publicity of the entrepreneur herself and her firm's board of directors.

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Spreading the News
Henry Shannon
1/4/2007
Article Resource
Summary:

Shannon Henry, former writer of The Washington Post's "The Download" column, gives advice as a journalist to entrepreneurs about working with the media to generate publicity. This includes researching the publications you're interested in and making sure to give reporters a "news hook" about your firm.

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Public Relations: Hosting a Major Event
Kuhn Steve
1/8/2007
Article Resource
Summary:

When the author's company was selected to host an event featuring the President of the United States, a lot of hard work was required to pull it off. The PR benefit of hosting such an event, however, was a critical factor in helping fuel the company's continued growth.

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Marketing Evaluation
FastTrac
1/18/2007
Article Resource
Summary:

This article provides ideas on how to track the effectiveness of your marketing activities.

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Monitoring and Controlling Marketing
FastTrac
1/18/2007
Article Resource
Summary:

There are four aspects to evaluating the effectiveness of your marketing activities--external factors, cost-benefits, feedback, and long term perspective.

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Product/Service Features and Benefits
FastTrac
1/18/2007
Article Resource
Summary:

When developing and marketing products and services, it is critical to clearly understand and communicate the offering's features and benefits.

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Visibility Tactics
FastTrac
1/25/2007
Article Resource
Summary:

This article reviews traditional marketing activities as well as marketing on the Internet.

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Using Branding to Increase Sales
FastTrac
1/25/2007
Article Resource
Summary:

This article discusses one of the most effective market strategies for any company, creating a company brand.

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Publicity
FastTrac
1/25/2007
Article Resource
Summary:

Publicity is known as "free advertising" but can be expensive in terms of the time and resources you invest. This article will discuss how to make publicity work for you.

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Promotions
FastTrac
1/25/2007
Article Resource
Summary:

Promoting your products and services is a great way to stay in front of the potential or existing customers and to create interest to buy again.

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