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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Global growth is essential for entrepreneurial companies but must be managed to overcome challenges such as language barriers and tax-related paperwork, says the founder of a Harley-Davidson licensee.
Giving back to the community-and engaging one-on-one with charitable operatives, the press, and other local constituencies-enables small businesses to increase exposure at little cost, says the founder of a national moving franchiser.
Doing business in the rough-and-tumble arena of underdeveloped countries involves adhering to global business basics, such as researching markets thoroughly, while coping with surprises, writes a veteran international entrepreneur who first took his company overseas three decades ago. In entering the "emerging markets," entrepreneurs need to keep close tabs on how (and if) they will be paid, as well as on local managers overly eager to make sales.
Going global takes guts, the author asserts. You have to confront the unknown and make it look easy when it's not.
Make e-mail your ally to enhance the way you market and sell products and services over the Internet, writes this technological entrepreneur. As you turn to e-commerce, turn first to e-mail to develop a list of potential customers who also want to hear from you, get the word out about your offerings, and eventually customize your pitches for individual buyers, the author advises. Just avoid the big e-mail no-no: spamming.
Small and growing companies are discovering lucrative new markets abroad. Developing countries are importing products, tech know-how and system support and offering franchising, licensing and distribution opportunities. If your company is expanding abroad, you need to know what you're getting into.
Online publishing is a key tool for building credibility and growing relationships for your business. To attract customer attention to your products, direct your communications to the right customers with the right message.
Developing niche markets can be a successful marketing technique as it can save resources, time, and money.
This entrepreneur attributes his success to a philosophy built on persistence, creativity, and a penchant for asking, "Why not?" His path as an entrepreneur is rooted in creative, out-of-the-box market research capabilities.
Businesses should strive to project their image in all components of their marketing strategy, including advertisements, printed media, customer services, location, and more.
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