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Marketing and Sales : Article

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Creating a Brand
FastTrac
3/20/2007
Article Resource
Summary:

Every business has an image, whether it is created intentionally or not. This article discusses ways to establish a brand to promote your business image.

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Capitalizing on eBay's Distribution Channel
Gordon Debbie
9/1/2006
Article Resource
Summary:

eBay has become one of the leading marketing resources and distribution channels for individuals and businesses. Noting the fast and diversified growth of the eBay marketplace, this article describes eBay's utility for entrepreneurs interested in getting started as an eBay seller.

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Building a Sales Compensation Plan That Works
Smith Jack P
3/30/2006
Article Resource
Summary:

This topic expert provides a step-by-step process for understanding a sales reps' potential for results, their motivation factors, and developing a comp plan that fits those characteristics. Strategy, combined with communication, can help sales reps meet their goals and their companies' profit goals.

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All the World's a Niche
Johnson Robert L
2/1/1999
Article Resource
Summary:

Niche companies needn't be intimidated by their large corporate competitors because even the biggest companies must be adept at marketing differently to discreet audiences, writes the author, who founded the country's leading black-owned media concern. The solution is to stick to your specialty, maintain excitement with new ideas, and commit resources to expanding the brand.

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Aligning Compensation With Business Goals
Lieberman William
3/30/2006
Article Resource
Summary:

This veteran entrepreneur recommends a top-down approach to ensure a company's overall strategic goals drive the compensation plan. When clear objectives (including revenue targets) are defined for the business, entrepreneurs can better determine sales targets as well as how sales reps can help grow the company.

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After the Start Up
Goncalves Gabriel
2/1/2003
Article Resource
Summary:

An entrepreneurial company just past the start up stage faces the issue of how to find customers for its product or service, price it right and get the word out, writes the founder of a software company and also a previous business. Meeting the challenges of phase two sets the stage for substantial growth, the author says.

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Advertising
FastTrac
1/25/2007
Article Resource
Summary:

Many forms of advertising can be used by companies today but the only effective form of advertising is the one that reaches the eyes and ears of your intended audience.

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A Virtual Route to a High-Quality Brand
Williams John
3/1/2007
Article Resource
Summary:

The foundation of your company's brand is its logo. John Williams, creator of the original "do-it-yourself" logo Web site, explains how to create online a quality logo that can help build your brand quickly and inexpensively.

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A Guide to Using Google Analytics
DeSoto Alden
9/1/2006
Article Resource
Summary:

Google Analytics is a free service that shows you how visitors found your Web site and how they interact with it. This information is useful especially for online marketers who want to focus their limited marketing resources and get the most value from their online advertising.

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