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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
Pharma reps at GSK are selling their products in a new way. The emphasis is more on communicating a drug's benefits and risks than trying to sell as much as possible. Read more about this change in approach to sales.
Going global is on the wish list of many U.S. entrepreneurs, especially given the sour American economy. But how to go about it? One leading venture capitalist offers some clues.
Publicity is good for an early-stage company, but you shouldn't be pumping lots of dollars into public relations for your new healthcare business. Read more about the right time to hire a PR agency.
Determining the total addressable market is an important step for early-stage startups. Here are three ways to do it.
Medical device startups must demonstrate a product's economic value as well as its clinical usefulness, say industry leaders. Read more about their advice for new healthcare businesses.
Crowdfunding is a hot topic in the entrepreneurship space these days. Many startups are asking about it, and are trying to decide if seeking funding from the crowd is the right for their company. Sensing this demand, we hosted a three hour event on the subject a few days ago which you can view here and here.
Strategic words are out. Personal search is in. This week, the Kauffman Foundation held a seminar on "Online Branding for Startups" with help from Mark Traphagen of Virante, a SEO marketing firm out of Durham, N.C. I learned a number of things in the hours we discussed branding with entrepreneurs and Kauffman associates, but here are my top four takeaways.
You don't need to spend countless hours in a classroom, or have an MBA to become a successful entrepreneur. Entrepreneurs often don't have the time or patience to sit through a semester long class or six-week course in order to retrieve the answer to a question they have now--today. They need help quickly and efficiently. And this is where our idea for Founders School started.
Leaving presentations to chance is like embarking on a trip without a map (hat tip to Amanda Schnieders for the metaphor). If you don't know where you're headed and how you'll get there, you may not reach your destination.
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