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Marketing and Sales : Blog

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Building An Online Brand For Your Startup
Amanda Schnieders
9/12/2013
Blog Resource
Summary:

Strategic words are out. Personal search is in. This week, the Kauffman Foundation held a seminar on "Online Branding for Startups" with help from Mark Traphagen of Virante, a SEO marketing firm out of Durham, N.C. I learned a number of things in the hours we discussed branding with entrepreneurs and Kauffman associates, but here are my top four takeaways.

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Building medical devices to address global health issues
Parmar Arundhati
4/17/2012
Blog Resource
Summary:

Making medical devices to solve global health problems can be tougher yet more rewarding than building medical devices for more advanced countries. Read more about how companies can serve both markets.

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CEO stresses importance of lean budget and strong management for funding
11/25/2013
Blog Resource
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Can your company capitalize on the growing healthcare market?
Parmar Arundhati
6/14/2011
Blog Resource
Summary:

A new report says healthcare spending will make up 20 percent of the U.S. economy by 2019. Read more on what kind of companies can take advantage of the growing healthcare business market.

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Developing a reimbursement strategy for your product
Emerson Dan
7/24/2012
Blog Resource
Summary:

Understanding reimbursement issues for new medical devices and therapeutics is an important part of bringing a product to market. Read more for tips from entrepreneurs who have been through this process.

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DioGenix: CEO Offers Tips on Pursuing the Right Product and Investors
2/19/2013
Blog Resource
Summary:

DioGenix, in Gaithersburg, Md., was founded in 2009 after CEO Larry Tiffany and his senior management team saw a clear clinical need: monitoring disease progression of multiple sclerosis (MS). Tiffany has an extensive background in biotech, as an IP attorney, and as a senior executive at small and mid-size biotech companies. Before DioGenix, he was senior vice president and general manager of genomics for another genomics research company, Gene Logic.

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Entrepreneurs' tips for designing successful new health apps or devices
Pogorelc Deanna
1/20/2012
Blog Resource
Summary:

At the 2012 Health Innovation Summit, entrepreneurs offered advice to medical companies for designing successful new health apps and devices.

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Expecting investments? Keep these tips in mind
8/7/2013
Blog Resource
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Five sales strategies medical device startups should avoid
Parmar Arundhati
3/6/2012
Blog Resource
Summary:

Some medical device sales strategies that worked in the past are not recommended now. Read more for alternatives to boost sales for medical device startups.

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Focus on product simplicity is perfect springboard for marketing
Ryan Amin
11/19/2013
Blog Resource
Summary:

Building on a simple idea can be the most important thing for a company in the long run. A focus on a simplified solution and a diverse marketing plan were two key things that set Smart Monitor on a successful path.

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