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Marketing and Sales : Blog

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What your company needs to know when creating a social media policy
Stephanie Baum
5/9/2012
Blog Resource
Summary:

Creating a social media policy is important for today's medical device startups and other biotech companies. Read more for tips on handling social media.

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Benefits of social media outweigh risks, says former hospital CEO
Pogorelc Deanna
6/7/2012
Blog Resource
Summary:

Social media helps healthcare business leaders stay in touch with peers and the industry. Read one former hospital CEO's take.

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How to sell technology to hospitals
Veronica Combs
6/20/2012
Blog Resource
Summary:

Selling technology to hospitals can be daunting, but not if you know how to stand out from other vendors. Read more about what to do to sell your technology.

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Three ways to look at a startup's total addressable market
Pogorelc Deanna
6/28/2012
Blog Resource
Summary:

Determining the total addressable market is an important step for early-stage startups. Here are three ways to do it.

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Developing a reimbursement strategy for your product
Emerson Dan
7/24/2012
Blog Resource
Summary:

Understanding reimbursement issues for new medical devices and therapeutics is an important part of bringing a product to market. Read more for tips from entrepreneurs who have been through this process.

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Creating a business model that works
Emerson Dan
8/8/2012
Blog Resource
Summary:

Creating a successful business model is just a first step. The real work begins when the business model is tested and adapted for the real world. Read more for tips.

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Medical device startups must show product's economic value
Parmar Arundhati
8/15/2012
Blog Resource
Summary:

Medical device startups must demonstrate a product's economic value as well as its clinical usefulness, say industry leaders. Read more about their advice for new healthcare businesses.

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Medivo: Finding the Right Investors and Customers is Key to Business Success
2/12/2013
Blog Resource
Summary:

Three years ago, Jason Bhan, MD, a family practitioner, went into business with a cousin—Sundeep Bhan, a serial entrepreneur—and a friend, Destry Sulkes, also an MD.  The three healthcare entrepreneurs founded Medivo, which developed tools to track symptoms, explain lab results, and provide personalized health information.

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How to Use Book Smarts to Build a Digital Health Startup
2/13/2013
Blog Resource
Summary:

One way for life science and digital health entrepreneurs to innovate: turn landmark literature into accessible, web-based programs.

That’s what Omada Health, a San Francisco startup, has done for diabetes prevention. In a session on the future of intervention at the FutureMed conference at Singularity University in the Silicon Valley last week, the company’s co-founder and CEO Sean Duffy explained the effort.

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One Thing Life Science Entrepreneurs Can't Have? Fetishes
2/15/2013
Blog Resource
Summary:

There’s no silver bullet for becoming a successful life science entrepreneur. But at a session on entrepreneurship and innovation at the FutureMed conference at Singularity University in the Silicon Valley last week, three panelists shared their tips on achieving entrepreneurial success.

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